JUMP START Blog and Online Community

    New Ways for Marketers to Build Their Brands on Facebook

    Posted by Julie Lyons

    Jun 12, 2014 11:00:00 AM

    Facebook announced recently that they will begin rolling out expanded video capabilities and reach and frequency buying capabilities in the coming weeks.
    According to Facebook's Business Blog, as Facebook continue to allow for interactive and targeted storytelling in ways more traditional forms of marketing can’t, they wants to ensure that marketers interested in awareness, affinity and brand lift have even better tools to build creative brand experiences for people on Facebook. 
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    Topics: flair interactive, facebook, Online Marketing, social media

    Hootsuite Rebrand Adds New Content Suggestion & Publishing Tool

    Posted by Julie Lyons

    Jun 9, 2014 10:30:00 AM

    The social scheduling tool Hootsuite has rebranded their logo and, more importantly for marketers, added some significant features.

    The newly launched Hootsuite Labs has created a powerful new feature to help you save time on content discovery and social media publishing. This new content suggestion feature analyzes your posting history on Twitter and recommends articles that are relevant and interesting to you, your followers and friends. It then places them into the prime spots within your content calendar for easy editing and publishing.

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    Topics: Online Marketing, Hootsuite

    Virtual Event: SEO Secrets - How Marketers are Navigating the New World of Search

    Posted by Julie Lyons

    Jun 5, 2014 11:00:00 AM

    Join the American Marketing Association for their June 13th virtual event "SEO Secrets: How Marketers are Navigating the New World of Search".

    The rules of the SEO game have changed, thanks largely to Google and its new search algorithm. What does this mean for marketers, and how do we need to adapt in order to keep our brands front and center? What longtime strategies haven’t changed?

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    Topics: Online Marketing, SEO

    Schedule Your 15-Minute Consultation with Flair

    Posted by Julie Lyons

    May 22, 2014 10:26:38 AM

     

    Want to find out if Flair Interactive can help with your online marketing needs?

    Schedule a 15-minute consultation with Lisa Kirschner, Flair's founder and managing director, to discuss where you're at with your current marketing efforts and where you're headed. The consultation can cover topics such as developing a marketing strategy, choosing a content management system (CMS), developing engaging content offers or your ongoing support needs - it's your call!

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    Topics: flair interactive, Online Marketing

    How to Optimize Landing Pages for Conversions - Free Guide

    Posted by Julie Lyons

    May 16, 2014 10:00:00 AM

     

    Landing Pages are the foundation of great inbound marketing strategies. These pages literally serve as the location your prospects “land” on your website. 

    Question is, how do you get more leads to convert on your landing pages?

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    Topics: Online Marketing, website, landing pages

    SEO Secrets: How Marketers are Navigating the New World of Search

    Posted by Julie Lyons

    May 15, 2014 1:00:00 PM

    Join the American Marketing Association for a virtual event on June 13th - SEO Secrets: How Marketers are Navigating the New World of Search.
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    Topics: Online Marketing, SEO

    MozCon Dates Announced: July 14 - 16, 2014 in Seattle, Washington

    Posted by Julie Lyons

    May 13, 2014 8:06:52 AM

    Moz brings you three days of forward-thinking, actionable sessions on SEO, social media, community building, content marketing, brand development, CRO, the mobile landscape, analytics, and more. MozCon speakers share next-level advice on everything from building a loyal community to making data-driven decisions in your marketing.

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    Topics: Online Marketing, marketing, Conference

    LinkedIn Company Pages Products & Services Tab - No Longer Supported

    Posted by Julie Lyons

    May 6, 2014 1:00:00 PM

    LinkedIn recently announced that it would be removing the Products & Services tab from all LinkedIn Company Pages effective April 14, 2014. 

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    Topics: Online Marketing, linkedin, social media

    A New Look for Facebook Ads

    Posted by Julie Lyons

    Apr 30, 2014 9:00:00 AM

     

    Facebook recently announced a new design for ads in the coming months. This updated look will make right-hand column ads more visually consistent with the ads that appear in the News Feed. The ads will use the same proportions as desktop News Feed ads, they will be larger in size, and there will be fewer of them.

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    Topics: facebook, Online Marketing, social media

    Learn SEO from the Experts in Our Ebook

    Posted by Julie Lyons

    Apr 29, 2014 1:40:00 PM

    Have you been keeping up with the latest search engine optimization (SEO) best practices?

    Let us help! We've rallied the industry's top experts to teach you how to master every aspect of SEO in this free ebook. This guide contains tips and advice from experts such as Rand Fishkin from SEOmoz, Dharmesh Shah from HubSpot, Stephanie Chang from Distilled, and Greg Shuey from SEO.com.

    Read More

    Topics: Online Marketing, SEO

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    The JUMP START blog and JUMP START products are brought to you by Flair Interactive Services Inc. Learn more about Flair.

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