JUMP START Blog and Online Community

Join Content Marketing Institute March 23 - 25, 2015 in San Francisco, CA for the 7th annual Intelligent Content Conference. Registration is now open!

A strong social media presence requires relevant content for users to react to, engage with, and share. However, making this a reality is easier said than done, especially if your content strategy and social media teams aren’t working together to develop strategically calendared content and in-the-moment posts.

Join the American Marketing Association on October 23rd for the webcast: How to Integrate Social Media and Content Strategy 

Microsoft announced last week the availability of three new Office 365 plans designed to meet the needs of small and midsized businesses with up to 250 employees. 

Office 365 is transformational for businesses of all sizes, but levels the playing field for small and midsized businesses (SMBs) in particular due to it makes enterprise-grade tools affordable and easy to set up and manage. The new plans are called Office 365 Business, Office 365 Business Essentials, and Office 365 Business Premium.

Did you know that 90% of customers are influenced by online reviews? More than ever before, your customers are making decisions based on what they read on review sites and through social media.

Join the American Marketing Association October 17th for their Online Reputation Management for Marketers webcast and learn where your customers are talking about your business, and how you can turn your best customers into your most effective online advocates.

CIO.com asked Lisa Kirschner, Flair's founder and managing director, and other experts for advice, tips and tricks about do-it-yourself SEO audits.

In the article, Lisa and the other experts advise regular search engine optimization audits to ensure that your web site effectively evolves with Google's ever-changing search algorithm.

As the article points out, a thorough site audit is usually best left to the professionals, but you can still perform a high-level audit of your web sites' performance using free online tools, such as Flair's free SEO audit tool.

The average attention span online is about eight seconds. But how do you get someone to read and convert on your landing page in that short time frame?

Landing pages literally serve as the location your prospect “lands” on your website. In addition to prospects, many repeat visitors or customers will come across your landing page. Your landing pages need to be optimized for every stage of the marketing funnel.

This ebook will teach you how to:

• Optimize every element of your landing page
• A/B test your landing pages
• Get your landing pages shared online

How'd you like a reminder to update your business' Facebook page? Facebook recently launched a new "Your Pages" module at the top of many page administrators’ feeds.

The new module is located in the upper-right hand corner of admins’ timelines. It shows a snapshot of how well a page is doing, showing rolling weekly figures for new page likes and average post reach. 

Join Adobe and Deloitte Digital for a presentation of the latest changes and trends affecting marketing technology, including what’s new, what's possible, and what’s necessary to drive relevant online experiences.​

The last few years have brought an onslaught of buzzwords, distractions, and breakthroughs in digital experiences that have affected customer acquisition, retention, and advocacy.

Key Takeaways Include:

• ​Learn about key digital marketing trends around mobile, the internet of things and the era of digital
• Find out how these trends and the move to digital are causing marketers "digital distress”
• Gain insights into what the technology needs are to address these challenges and what is required
  for organizations to be successful when delivering consistent customer experiences​

It's happened to every single one of us. You go online for a specific reason and 30 minutes later, you find yourself reading random news articles, watching YouTube videos or looking at a recipe because you came across a photo of a mouth-watering dessert.

The world of online content has amplified the human inclination to shift our attention to new and unanticipated directions. One click is all it takes to jump from one topic to another, prompting your mind to roam in a completely different context.

The fact of the matter is....EVERYONE—including publishers, media outlets, businesses, non-profit organizations, entertainers and bloggers—is competing to get that click.

Zendesk is coming to Chicago for a free, fun and engaging day of customer service and Zendesk training for all levels!  Zendesk is excited to announce its second year of Zen U. for brand new content and training.