---
title: "Surviving COVID-19: 6 Best Digital Marketing Tactics You Need To Know"
description: What should you be doing with your Digital Marketing right now? We've got all the answers for you in the first of our Surviving COVID-19 series.
---

[JUMP START Blog and Online Community](https://www.jumpstart.flairinteractive.net)

# [Surviving COVID-19: 6 Best Digital Marketing Tactics You Need To Know](https://www.jumpstart.flairinteractive.net/surviving-covid-19-6-best-digital-marketing-tactics-you-need-to-know)

 Written by [Joanna Ellis-Escobar](https://www.jumpstart.flairinteractive.net/author/joanna-ellis-escobar) | Apr 3, 2020 1:27:15 PM

This post is part of [our COVID-19 blog series](https://www.jumpstart.flairinteractive.net/topic/covid-19), which includes practical tips about how your business can survive and thrive through the coronavirus pandemic.

 

It seems the only thing certain right now is that *nothing* is certain. In this new, precarious world we're all attempting to navigate, the one thing we can all count on as being true is:

*we’re all just trying to get to the other side as   
unscathed as possible.*

We know it’s your biggest concern and your top priority. It’s ours, too.

All of us at Flair *love* digital marketing...it’s all we think about (ask our spouses and children!). From the time we get up in the morning until the moment our heads hit the pillow at night, we’re reading, researching, testing, implementing, revising...repeat.

So in this unprecedented time, when many of our clients are reaching out, asking us about how to prioritize, what to do, where to focus, what’s working, what needs to be fixed, what we are seeing...we want you to know, we hear you. We’re right there with you.

We’ve been updating, editing, drafting messaging and writing content like mad the last few weeks. And we’ve learned a few things along the way.

We know it’s tough to stop midstream and regroup, refocus and restructure. What worked last year won’t this year. Where you saw success last quarter likely won’t be an option for you in Q3 and Q4.

Trade shows are out.

In-person client meetings are not realistic.

Traveling to earn new business isn’t happening.

## **So, where do you go from here?**

Where (and how) should you pivot and possibly reallocate money that was originally budgeted for, say, trade shows in 2020? What should you focus on *now* so you have a better chance of your business or brand surviving through the end of all this?

We have some thoughts. And we really do believe that we’re all in this together. So if we can share a few things with you along the way, we will.

## **6 Best Digital Marketing Tactics You Need To Know (even during a pandemic)**

1. **Email marketing** - Now more than ever, you need to keep in touch with your clients and customers. They need to hear from you, to trust you’re still there. And, if you need to pause or slow down operations, honest, heartfelt conversations might just salvage a relationship in the long run. Don’t be afraid to reach out.
   
   ***How can you use email marketing right now?***
2. **Analytics** - This one is tricky, because without a doubt you're going to see wild fluctuations in traffic and engagement over the coming months. First, try to keep in mind that this is to be expected. Don’t let fear dictate how you respond to your analytics. You still want to check them regularly.
   
   ***How can you use analytics right now?***
3. **Online events** - Online events can bring traffic that may not have otherwise come to your site. Create and promote events that you know your customers or clients will be excited about. Think about what you have to offer that can be flushed out virtually.
   
   ***How can you use online events right now?***
4. **Content & SEO** - Now is *not* the time to let your SEO or content marketing efforts slip by the wayside. Brainstorming topics, producing content and updating your site can be effective ways to keep old customers engaged and draw new prospects in. Use this time to create an editorial calendar for the rest of the year. Check your site speed and internal linking strategy. Review your meta and keywords. Segment campaigns and come up with creative, useful ways to use content that will resonate with your audience.
   
   ***How can you use content & SEO right now?***
5. **Paid ads** - Now is the time to analyze and update your ad budget. Many ecommerce brands are going to likely see a dip in sales as customers grapple with what they need. They may not be shopping as much, or as freely, as they were six months ago. You want to be savvy and target your ads appropriately.
   
   ***How can you use paid ads right now?***
6. **Social media** - You already know that social media is a great way to share information and news. Now is the time for you to up your social game. Anything you’re putting out via email, blog or onpage site content can (and absolutely should) be effectively promoted via social.
   
   ***How can you use social media right now?***

These are uncharted times. Most of us will need a strong digital strategy now more than ever. As you navigate the next few months, remember the marketing tactics that you can control. Keep in mind that the customer experience, like never before, is going to have a profound impact on how you come out of this. And above all, remember that Flair is here to help you.

**Do you need help with any of the above (or any other) digital marketing strategies or tactics? Reach out today to start the conversation...or just to say hello. We’d love to hear from you.**

 

[View full post](https://www.jumpstart.flairinteractive.net/surviving-covid-19-6-best-digital-marketing-tactics-you-need-to-know)

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