--- title: JUMP START Blog and Online Community | marketing description: marketing | The JUMP START blog and online community will help you learn how to attract traffic, generate leads and increase conversions through inbound marketing. --- [![flair interactive logo](https://www.jumpstart.flairinteractive.net/hs-fs/hubfs/flair_md_250%2072.png?width=250&height=152&name=flair_md_250%2072.png "flair interactive logo")](https://www.flairinteractive.com) # JUMP START Blog and Online Community ## [The 80/20 Rule of Sales and Marketing](https://www.jumpstart.flairinteractive.net/the-80/20-rule-of-sales-and-marketing) Posted by [Lisa Kirschner](https://www.jumpstart.flairinteractive.net/author/lisa-kirschner) Jun 10, 2020 12:00:00 PM - [Tweet](https://twitter.com/share) [![](https://www.jumpstart.flairinteractive.net/hubfs/There-is-a-difference.jpg)](https://www.jumpstart.flairinteractive.net/the-80/20-rule-of-sales-and-marketing) **Have you ever heard of the cocktail rule? ** It basically means that when you go to a cocktail party (remember when we used to do those?), you should spend 80-90% of the time listening to other people or asking questions about them and the remaining 10-20% talking about yourself. Well, the same thing applies in sales and marketing... [Read More](https://www.jumpstart.flairinteractive.net/the-80/20-rule-of-sales-and-marketing) Topics: [marketing](https://www.jumpstart.flairinteractive.net/topic/marketing), [strategy](https://www.jumpstart.flairinteractive.net/topic/strategy), [Sales](https://www.jumpstart.flairinteractive.net/topic/sales) ## [27 Terrific Marketing Software Tools That Actually Get Results](https://www.jumpstart.flairinteractive.net/27-terrific-marketing-software-tools-that-actually-get-results) Posted by [Lisa Kirschner](https://www.jumpstart.flairinteractive.net/author/lisa-kirschner) Oct 19, 2019 9:02:25 AM - [Tweet](https://twitter.com/share) [![](https://www.jumpstart.flairinteractive.net/hubfs/social-suggested-images/Thumbs%20Up%20300.png)](https://www.jumpstart.flairinteractive.net/27-terrific-marketing-software-tools-that-actually-get-results) In the market for a new CMS, marketing automation platform, email marketing tool or other marketing software? Our [handy new Marketing Software list](https://www.flairinteractive.com/marketing-software), which we'll be continually updating, will help you narrow down the list of tools that you should evaluate more closely. Whether you're looking for a new tool for the first time or replacing one of your existing platforms, you can't go wrong with this list of software if you implement them correctly. [Read More](https://www.jumpstart.flairinteractive.net/27-terrific-marketing-software-tools-that-actually-get-results) Topics: [marketing](https://www.jumpstart.flairinteractive.net/topic/marketing), [software](https://www.jumpstart.flairinteractive.net/topic/software) ## [The difference between good and great marketing](https://www.jumpstart.flairinteractive.net/the-difference-between-good-and-great-marketing) Posted by [Joanna Ellis-Escobar](https://www.jumpstart.flairinteractive.net/author/joanna-ellis-escobar) Aug 20, 2018 1:52:00 PM - [Tweet](https://twitter.com/share) [![](https://www.jumpstart.flairinteractive.net/hubfs/marketing%20quote%20by%20joe%20chernov.png)](https://www.jumpstart.flairinteractive.net/the-difference-between-good-and-great-marketing) **Good marketing makes the company look smart.** **Great marketing makes the customer feel smart"** **~ Joe Chernov** Which is more important to you? How your brand LOOKS? Or how you make your customers feel? It's an interesting question, and one that Joe Chernov sums up nicely - because while good marketing isn't actually all that hard to do, GREAT marketing isn't something you can just wing. There's a sort of formula you can follow, a recipe to create and implement a great marketing strategy - whether you're launching a website, rebranding, creating packaging, blogging, email marketing, or really, anything else, you simply need to: - Research - Write/create - Post - Promote - Rinse - Repeat [Read More](https://www.jumpstart.flairinteractive.net/the-difference-between-good-and-great-marketing) Topics: [marketing](https://www.jumpstart.flairinteractive.net/topic/marketing), [how to](https://www.jumpstart.flairinteractive.net/topic/how-to), [Marketing Trends](https://www.jumpstart.flairinteractive.net/topic/marketing-trends), [social media marketing](https://www.jumpstart.flairinteractive.net/topic/social-media-marketing), [seo marketing](https://www.jumpstart.flairinteractive.net/topic/seo-marketing), [inspirational quotes](https://www.jumpstart.flairinteractive.net/topic/inspirational-quotes), [content marketing strategy](https://www.jumpstart.flairinteractive.net/topic/content-marketing-strategy), [inbound marketing tips](https://www.jumpstart.flairinteractive.net/topic/inbound-marketing-tips), [branding](https://www.jumpstart.flairinteractive.net/topic/branding), [brand strategy](https://www.jumpstart.flairinteractive.net/topic/brand-strategy) ## [Top 26 revolutionary ways inbound can delight customers](https://www.jumpstart.flairinteractive.net/top-26-revolutionary-ways-inbound-can-delight-customers) Posted by [Joanna Ellis-Escobar](https://www.jumpstart.flairinteractive.net/author/joanna-ellis-escobar) Jun 26, 2018 7:16:00 AM - [Tweet](https://twitter.com/share) [![](https://www.jumpstart.flairinteractive.net/hubfs/target_typographyimages.png)](https://www.jumpstart.flairinteractive.net/top-26-revolutionary-ways-inbound-can-delight-customers) Inbound marketing is many things...but the one thing it's not? Simple. It's complex, multifaceted and, when done right, effective. If you've wanted to implement inbound strategy but feel overwhelmed with where to start, here's a list of 26 (some of them are very simple) easy-to-do ways you can use inbound marketing to transform your reach and strengthen everything there is when it comes to your brand identity. Read on for our list of the best ways you can use inbound marketing to surge ahead of your competition.  1. **Develop Buyers Personas **– This is, in a nutshell, the single most important aspect of inbound marketing. Buyer Personas are fictional representations of who your target demographic is. Once you have researched the age range, gender, specific problem they have, where they go for info (Facebook? LinkedIn? Pinterest? Google search?) you can then create and deliver content they would find useful.  2. **Define, then address, pain points** – You'll start this process with your persona development, and you'll use it in everything you do. You don't want content that's just fluffy and shows "yay, you can create content!" You want content that's *useful*. So what's the main reason your audience needs you? Great! Now show them how you can help! 3. **Personalize content** – This is where your Buyers Personas become worth the time you invested in the process of getting them done. You know *who *your product or service is good for, and you know *where *those people are...now make sure your content is exactly what they need...and put it exactly where they go. 4. **Use forms** – Using smart forms on your site accomplishes two things. One, you gain valuable data and information about your customers. And two, you make it as easy as possible on them. Smart forms dynamically adapt to your user, displaying data and updating per their experience. Have they been there before? Filled out a form before? Capture more info and a better picture of who your customer is through the use of smart forms.  [Read More](https://www.jumpstart.flairinteractive.net/top-26-revolutionary-ways-inbound-can-delight-customers) Topics: [marketing](https://www.jumpstart.flairinteractive.net/topic/marketing), [mobile marketing](https://www.jumpstart.flairinteractive.net/topic/mobile-marketing), [Content Marketing](https://www.jumpstart.flairinteractive.net/topic/content-marketing), [Inbound Marketing](https://www.jumpstart.flairinteractive.net/topic/inbound-marketing), [marketing campaigns](https://www.jumpstart.flairinteractive.net/topic/marketing-campaigns) ## [Laugh with Them: Why You Should Inject Humor into Your Marketing](https://www.jumpstart.flairinteractive.net/laugh-with-them-why-you-should-inject-humor-into-your-marketing) Posted by [Mona Mangat](https://www.jumpstart.flairinteractive.net/author/mona-mangat) Jan 19, 2017 3:54:45 PM - [Tweet](https://twitter.com/share) [![](https://www.jumpstart.flairinteractive.net/hubfs/Screenshot_30-1.png)](https://www.jumpstart.flairinteractive.net/laugh-with-them-why-you-should-inject-humor-into-your-marketing) If you can make them laugh, well then you've won half the battle, and probably you've won them over too. One of the best times to witness big companies using their funny bones to their advantage is in January/February. The most sought-after and highly awaited commercials are played during the NFL's championship final: the Super Bowl, and without disappointing, year after year they deliver cutting-edge humorous content that speaks to millions of consumers in a way that only humor can. Out are the professional, serious and stiff images that were *de riguer* when marketing first became an acknowledged activity for mainstream businesses to do. Since then, due the nature of the online world, where 'going viral' is the holy grail for marketers, humor has been one way in which they have achieved their legend status. There are commercials and campaigns from years past that still get talked about today and are the benchmark for marketers right now.                                                       [Read More](https://www.jumpstart.flairinteractive.net/laugh-with-them-why-you-should-inject-humor-into-your-marketing) Topics: [videos](https://www.jumpstart.flairinteractive.net/topic/videos), [marketing](https://www.jumpstart.flairinteractive.net/topic/marketing), [Inbound Marekting](https://www.jumpstart.flairinteractive.net/topic/inbound-marekting), [increase traffic](https://www.jumpstart.flairinteractive.net/topic/increase-traffic), [humor](https://www.jumpstart.flairinteractive.net/topic/humor) ## [Top 5 Content Marketing News Updates for Week Ending 1/6/2017](https://www.jumpstart.flairinteractive.net/top-5-content-marketing-news-updates-for-week-ending-1/6/2017-0) Posted by [Mona Mangat](https://www.jumpstart.flairinteractive.net/author/mona-mangat) Jan 6, 2017 12:40:49 PM - [Tweet](https://twitter.com/share) [![](https://www.jumpstart.flairinteractive.net/hubfs/unsplash___copyright_free___desk.jpe)](https://www.jumpstart.flairinteractive.net/top-5-content-marketing-news-updates-for-week-ending-1/6/2017-0) It's been a busy week full of lots of interesting news and events, including the turn of a new year. See what you might have missed while out, when it comes to content marketing for the week ending January 1, 2017. Check out a few of this week's top stories chosen for the business savvy by [Flair Interactive Services](http://www.flairinteractive.com). **[5 Commitments Effective Content Marketers Should Make in 2017](https://www.entrepreneur.com/article/287144)** Here are some key new year's resolutions that content marketers should make if they want to increase the value and effectiveness of their content. [The number one point being](https://socialtriggers.com/80-20-blog-building/): To create content with purpose and meaning that people can find a connection with. And of course, to promote that content so as to create a wider awareness for your brand. [Read More](https://www.jumpstart.flairinteractive.net/top-5-content-marketing-news-updates-for-week-ending-1/6/2017-0) Topics: [Content Management](https://www.jumpstart.flairinteractive.net/topic/content-management), [content](https://www.jumpstart.flairinteractive.net/topic/content), [marketing](https://www.jumpstart.flairinteractive.net/topic/marketing), [social media](https://www.jumpstart.flairinteractive.net/topic/social-media) ## [Top 5 Content Marketing News Updates for Week Ending 9/23/2016](https://www.jumpstart.flairinteractive.net/top-5-content-marketing-news-updates-for-week-ending-9/23/2016) Posted by [Marissa Kasarov](https://www.jumpstart.flairinteractive.net/author/marissa-kasarov) Sep 25, 2016 9:42:33 PM - [Tweet](https://twitter.com/share) [![](https://www.jumpstart.flairinteractive.net/hubfs/ipad-605440_640.jpg)](https://www.jumpstart.flairinteractive.net/top-5-content-marketing-news-updates-for-week-ending-9/23/2016) Find out what you've missed in the world of content marketing for the week ending September 23, 2016. These are a few of this week's top stories, hand-picked by the team at [Flair Interactive Services](http://www.flairinteractive.com). [****Should I Create Soft or Hard Goals for My Content Marketing? ****](http://www.verticalmeasures.com/content-marketing-2/should-i-create-soft-or-hard-goals-for-my-content-marketing-0902016/) Objectives are measurable outcomes. They’re what “done” looks like, and they help you achieve your goals. Objective statements start with verbs — increase, decrease, sell. Learn more here, courtesy of Vertical Measures, with our first feature of this week's content marketing roundup.  [Read More](https://www.jumpstart.flairinteractive.net/top-5-content-marketing-news-updates-for-week-ending-9/23/2016) Topics: [Content Management](https://www.jumpstart.flairinteractive.net/topic/content-management), [content](https://www.jumpstart.flairinteractive.net/topic/content), [marketing](https://www.jumpstart.flairinteractive.net/topic/marketing), [social media](https://www.jumpstart.flairinteractive.net/topic/social-media) ## [Top 5 Content Marketing News Updates for Week Ending 9/16/2016](https://www.jumpstart.flairinteractive.net/top-5-content-marketing-news-updates-for-week-ending-9/16/2016) Posted by [Marissa Kasarov](https://www.jumpstart.flairinteractive.net/author/marissa-kasarov) Sep 18, 2016 5:30:00 PM - [Tweet](https://twitter.com/share) [![](https://www.jumpstart.flairinteractive.net/hubfs/ipad-605440_640.jpg)](https://www.jumpstart.flairinteractive.net/top-5-content-marketing-news-updates-for-week-ending-9/16/2016) Find out what you've missed in the world of content marketing for the week ending September 16, 2016. These are a few of this week's top stories, hand-picked by the team at [Flair Interactive Services](http://www.flairinteractive.com). [****7 Ways to Create More Interesting Content for Your Blog****](http://www.business2community.com/brandviews/act-on/7-ways-create-interesting-content-blog-01657535) Creating engaging, interesting content is a top priority for marketers, yet only [30 percent](http://contentmarketinginstitute.com/wp-content/uploads/2015/09/2016_B2B_Report_Final.pdf) say they are effective at it. One of the most reader-friendly, popular types of content is blog posts, but they need to be worth your readers' time and attention. Check out these great tips offered by Business 2 Community.  [Read More](https://www.jumpstart.flairinteractive.net/top-5-content-marketing-news-updates-for-week-ending-9/16/2016) Topics: [Content Management](https://www.jumpstart.flairinteractive.net/topic/content-management), [content](https://www.jumpstart.flairinteractive.net/topic/content), [marketing](https://www.jumpstart.flairinteractive.net/topic/marketing), [social media](https://www.jumpstart.flairinteractive.net/topic/social-media) ## [Top 5 Content Marketing News Updates for Week Ending 9/9/2016](https://www.jumpstart.flairinteractive.net/top-5-content-marketing-news-updates-for-week-ending-9/9/2016) Posted by [Marissa Kasarov](https://www.jumpstart.flairinteractive.net/author/marissa-kasarov) Sep 11, 2016 10:34:00 PM - [Tweet](https://twitter.com/share) [![](https://www.jumpstart.flairinteractive.net/hubfs/unsplash___copyright_free___desk.jpe)](https://www.jumpstart.flairinteractive.net/top-5-content-marketing-news-updates-for-week-ending-9/9/2016) Find out what you've missed in the world of content marketing for the week ending September 9, 2016. These are a few of this week's top stories, hand-picked by the team at [Flair Interactive Services](http://www.flairinteractive.com). [****The Dark Side of Content Marketing****](https://www.entrepreneur.com/article/280975) Companies like [American Express](https://www.americanexpress.com/us/small-business/openforum/explore/), [GE](http://www.gereports.com/), and [Hubspot](http://blog.hubspot.com/) brilliantly use helpful and fascinating content to reach their target audience and generate amazing outcomes. But you need to be practical. You have to know what you are getting yourself into. [Read More](https://www.jumpstart.flairinteractive.net/top-5-content-marketing-news-updates-for-week-ending-9/9/2016) Topics: [Content Management](https://www.jumpstart.flairinteractive.net/topic/content-management), [content](https://www.jumpstart.flairinteractive.net/topic/content), [marketing](https://www.jumpstart.flairinteractive.net/topic/marketing), [social media](https://www.jumpstart.flairinteractive.net/topic/social-media) ## [Top 5 Content Marketing News Updates for Week Ending 8/26/2016](https://www.jumpstart.flairinteractive.net/top-5-content-marketing-news-updates-for-week-ending-8/26/2016) Posted by [Marissa Kasarov](https://www.jumpstart.flairinteractive.net/author/marissa-kasarov) Aug 28, 2016 10:57:49 PM - [Tweet](https://twitter.com/share) [![](https://www.jumpstart.flairinteractive.net/hubfs/unsplash___copyright_free___desk.jpe)](https://www.jumpstart.flairinteractive.net/top-5-content-marketing-news-updates-for-week-ending-8/26/2016) Find out what you've missed in the world of content marketing for the week ending August 26, 2016. These are a few of this week's top stories, hand-picked by the team at [Flair Interactive Services](http://www.flairinteractive.com). [****Evolving: Content Marketing, Google, and Client Attraction****](http://www.huffingtonpost.com/jon-rognerud/disruption-content-market_b_11648042.html) Google now looks for factors like bounce rates and the time spent on a page and site to see if your content is actually being read. Google is all about relevancy, and providing the best answers to consumers questions. Because of this, companies have to make sure that they make engaging, shareable content. Find out what that means for businesses here, courtesy of the Huffington Post.  [Read More](https://www.jumpstart.flairinteractive.net/top-5-content-marketing-news-updates-for-week-ending-8/26/2016) Topics: [Content Management](https://www.jumpstart.flairinteractive.net/topic/content-management), [content](https://www.jumpstart.flairinteractive.net/topic/content), [marketing](https://www.jumpstart.flairinteractive.net/topic/marketing), [social media](https://www.jumpstart.flairinteractive.net/topic/social-media) [All posts](https://www.jumpstart.flairinteractive.net/all) [Next](https://www.jumpstart.flairinteractive.net/topic/marketing/page/2) Search this site on Google Search Google ### Subscribe ### Connect with Us ## About JUMP START The JUMP START blog and JUMP START products are brought to you by Flair Interactive Services Inc. [Learn more about 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