---
title: Top 5 Content Marketing Updates for Week Ending 4/1/2016
description: Read the top 5 content marketing news stories for the week ending April 1, 2015.
image: https://www.jumpstart.flairinteractive.net/hubfs/ipad___royalty_free.jpg
---
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- Top 5 Content Marketing Updates for Week Ending 4/1/2016
## [Top 5 Content Marketing Updates for Week Ending 4/1/2016](https://www.jumpstart.flairinteractive.net/top-5-content-marketing-updates-for-week-ending-4-1-2016)
Posted by [Marissa Kasarov](https://www.jumpstart.flairinteractive.net/author/marissa-kasarov)
Apr 3, 2016 7:39:23 PM
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Find out what you've missed in the world of search engine optimization for the week ending March 25, 2016. These are a few of this week's top stories, hand-picked by the team at [Flair Interactive Services](http://www.flairinteractive.com).
[****Quick Content Marketing Strategies That Drive Leads****](http://www.forbes.com/sites/miketempleman/2016/03/31/quick-content-marketing-strategies-that-drive-leads/#2214d7b33317)
There are strategies in SEO that can produce results almost overnight. Similarly, there are tactics in content marketing that don’t require a lot of time to deploy, and can generate immediate leads for your company. Here are a few with some examples of them in action.
[**Content Marketing: Why Free Offers Work**](http://www.business2community.com/content-marketing/content-marketing-free-offers-work-01496772)
Free apps. Free food. Free samples. The free version. Free ideas. The ideal content marketing “pitch” isn’t really a pitch at all. It’s an offer of helpful, valuable advice that’s relevant to the audience. It’s educational, sometimes entertaining and always engaging. And it’s free.
**[Getting C-Level Buy-In for Your Content Marketing Strategy](http://thefinancialbrand.com/58056/banking-financial-content-marketing-strategy/)**
If you work in the finance sector, you may face specific marketing challenges that other industries do not experience. Financial marketers may appreciate the role content plays in a digital marketing strategy, but does the CEO and CFO understand it? They may have heard “content is king” somewhere, but they aren’t sold (yet). Here are some tips for getting over that hurdle.
[**Consider It Sold: How the Real Estate Industry is Crushing Content Marketing**](http://www.business.com/content-marketing/how-the-real-estate-industry-crushes-content-marketing/)
In 2016, being an industry leader means having visibility across all digital channels and social spaces. Nowhere is this better understood than the real estate industry, a surprising new force in content marketing. Real estate agents aren’t just dabbling in content marketing, they’re dominating it with best practices that are relevant to all industries. Why? Learn more here.
[****How Influencer Tactics Can Bring Personalization to Content Marketing****](http://www.marketingdive.com/news/how-influencer-tactics-can-bring-personalization-to-content-marketing/416594/)
Influencer marketing has taken off in the advertising world, and brands are finding that the tactic has strong potential for delivering relevant and personalized content in real-time. Recent [eMarketer research](http://www.marketingdive.com/news/influencer-marketing-is-growing-in-importance-emarketer-study/413634/) found 67% of marketing and communications professionals worldwide reported using influencers for content promotion and 59% reported using influencer marketing tactics for product launches and content creation.
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