---
title: Google's Take on Marketers as Publishers
description: <p>Find out why Google says that all marketers need to be publishers of quality information.</p>
---

[JUMP START Blog and Online Community](https://www.jumpstart.flairinteractive.net)

# [Google's Take on Marketers as Publishers](https://www.jumpstart.flairinteractive.net/jumpstart/googles-take-on-marketers-as-publishers)

 Written by [Lisa Kirschner](https://www.jumpstart.flairinteractive.net/author/lisa-kirschner) | May 10, 2011 10:23:00 AM

Fantastic video from my former colleague Jim Lecinski, who is now the Managing Director of U.S. Sales at Google, about the tremendous shift that has occurred in marketing during the last few years:

via [www.youtube.com](http://www.youtube.com/watch?v=9Xui5gzV0To&feature=related)

NOTE: I think he meant to say "shocking or interrupting USERS", not marketers. Also, check out the woman in the conference room behind him...bet she didn't realize that she was going to be part of this video!

Remember--you are now a publisher and you need to market to your prospects and customers as such! What value is your content providing to them?

Until next time...

Lisa Kirschner

Managing Editor, Content 911

Managing Director, Flair Interactive Services Inc.

[View full post](https://www.jumpstart.flairinteractive.net/jumpstart/googles-take-on-marketers-as-publishers)

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