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Where content marketing is concerned, quantifying and producing metrics that count can prove to be quite the challenge. Businesses sometimes experience a slow return on their marketing investment, which can be both stressful and confusing. Once your content takes hold of its intended audience, however, the benefits will most certainly allay any doubts you may have felt.

When we refer to “metrics”, we are talking about those factors that determine what is deemed valuable to businesses, including high-quality content that presents a strong identity, attracts an audience (who have the potential to become customers), builds trust and loyalty, and establishes influence through consistency. Each of these factors represent some sort of qualitative benefit, but executives are far more interested in the quantifying proof of this value.  Thus, you need to track metrics, and you need to be able to interpret them in a way that demonstrates the incredible return.

Find out what you've missed in the world of content marketing for the week ending August 19, 2016. These are a few of this week's top stories, hand-picked by the team at Flair Interactive Services.

If your business is looking to connect with more of a local customer base, then the specific targeting capabilities of Facebook ads should definitely be a part of your overall marketing strategy.

Facebook ads are a great way to reach local consumers in your area in a quick, easy and cost-effective manner. Their ability to target ads directly to consumers based on specified location is absolutely invaluable.

So, how do these ads work, and how can you use them to target local customers? Just follow these simple steps:      

Twitter may not be the first thing that comes to mind when you think of pay-per-click advertsing, but it is beginning to earn its place among other top social ad contenders, such as Instagram and Facebook.  

Twitter ads are extremely effective and extremely cost-efficient.  They are able to directly promote your brand, product or message to a very specifically chosen target audience.

Your business should be taking advantage of this network’s extraordinary reach, from both organic and paid perspectives.  With its over 300 million active users and sophisticated ability to target those users, Twitter ads are absolutely invaluable when it comes to increasing marketing potential, message retention and revenue.

So how can you make the most out of Twitter advertising and give your business profile a boost?  Start with these key areas:

Find out what you've missed in the world of content marketing for the week ending August 5, 2016. These are a few of this week's top stories, hand-picked by the team at Flair Interactive Services.

Find out what you've missed in the world of content marketing for the week ending July 29, 2016. These are a few of this week's top stories, hand-picked by the team at Flair Interactive Services.

Find out what you've missed in the world of content marketing for the week ending July 17, 2016. These are a few of this week's top stories, hand-picked by the team at Flair Interactive Services.

Find out what you've missed in the world of content marketing for the week ending July 8, 2016. These are a few of this week's top stories, hand-picked by the team at Flair Interactive Services.

Find out what you've missed in the world of content marketing for the week ending July 1, 2016. These are a few of this week's top stories, hand-picked by the team at Flair Interactive Services.

Find out what you've missed in the world of social media marketing for the week ending June 17, 2016. These are a few of this week's top stories, hand-picked by the team at Flair Interactive Services.