--- title: JUMP START Blog and Online Community | Marissa Kasarov (2) description: The JUMP START blog and online community will help you learn how to attract traffic, generate leads and increase conversions through inbound marketing. (2) --- [![flair interactive logo](https://www.jumpstart.flairinteractive.net/hs-fs/hubfs/flair_md_250%2072.png?width=250&height=152&name=flair_md_250%2072.png "flair interactive logo")](https://www.flairinteractive.com) # JUMP START Blog and Online Community ## Marissa Kasarov ### Recent Posts ## [Proving the Value of Your Efforts: Marketing Metrics That Count](https://www.jumpstart.flairinteractive.net/proving-the-value-of-your-efforts-marketing-metrics-that-count) Posted by [Marissa Kasarov](https://www.jumpstart.flairinteractive.net/author/marissa-kasarov) Aug 24, 2016 7:47:35 PM - [Tweet](https://twitter.com/share) [![](https://www.jumpstart.flairinteractive.net/hubfs/unsplash___copyright_free___metrics.jpe)](https://www.jumpstart.flairinteractive.net/proving-the-value-of-your-efforts-marketing-metrics-that-count) Where content marketing is concerned, quantifying and producing metrics that count can prove to be quite the challenge. Businesses sometimes experience a slow return on their marketing investment, which can be both stressful and confusing. Once your content takes hold of its intended audience, however, the benefits will most certainly allay any doubts you may have felt. When we refer to “metrics”, we are talking about those factors that determine what is deemed valuable to businesses, including high-quality content that presents a strong identity, attracts an audience (who have the potential to become customers), builds trust and loyalty, and establishes influence through consistency. Each of these factors represent some sort of qualitative benefit, but executives are far more interested in the *quantifying* proof of this value.  Thus, you need to track metrics, and you need to be able to interpret them in a way that demonstrates the incredible return. [Read More](https://www.jumpstart.flairinteractive.net/proving-the-value-of-your-efforts-marketing-metrics-that-count) Topics: [Content Marketing](https://www.jumpstart.flairinteractive.net/topic/content-marketing), [Inbound Marketing](https://www.jumpstart.flairinteractive.net/topic/inbound-marketing), [metrics](https://www.jumpstart.flairinteractive.net/topic/metrics) ## [Top 5 Content Marketing News Updates for Week Ending 8/19/2016](https://www.jumpstart.flairinteractive.net/top-5-content-marketing-news-updates-for-week-ending-8/19/2016) Posted by [Marissa Kasarov](https://www.jumpstart.flairinteractive.net/author/marissa-kasarov) Aug 22, 2016 1:40:46 AM - [Tweet](https://twitter.com/share) [![](https://www.jumpstart.flairinteractive.net/hubfs/unsplash___copyright_free___desk.jpe)](https://www.jumpstart.flairinteractive.net/top-5-content-marketing-news-updates-for-week-ending-8/19/2016) Find out what you've missed in the world of content marketing for the week ending August 19, 2016. These are a few of this week's top stories, hand-picked by the team at [Flair Interactive Services](http://www.flairinteractive.com). [****11 Content Marketing Myths You Need to Stop Believing ****](https://www.entrepreneur.com/article/280024) Content marketing is an essential technique for marketers these days. Thanks to content marketing, companies have been able to raise brand awareness, increase leads, and elevate their status as an industry leader. Despite these benefits and acceptance, there are still misconceptions about [content marketing](https://www.jumpstart.flairinteractive.net/4-awesome-inbound-marketing-tools) that need to be debunked immediately. [Read More](https://www.jumpstart.flairinteractive.net/top-5-content-marketing-news-updates-for-week-ending-8/19/2016) Topics: [Content Management](https://www.jumpstart.flairinteractive.net/topic/content-management), [content](https://www.jumpstart.flairinteractive.net/topic/content), [marketing](https://www.jumpstart.flairinteractive.net/topic/marketing), [social media](https://www.jumpstart.flairinteractive.net/topic/social-media) ## [How to Use Facebook Ads to Target More Local Customers](https://www.jumpstart.flairinteractive.net/how-to-use-facebook-ads-to-target-more-local-customers) Posted by [Marissa Kasarov](https://www.jumpstart.flairinteractive.net/author/marissa-kasarov) Aug 18, 2016 6:07:26 PM - [Tweet](https://twitter.com/share) [![](https://www.jumpstart.flairinteractive.net/hubfs/pixabay___payment___copyright_free.jpg)](https://www.jumpstart.flairinteractive.net/how-to-use-facebook-ads-to-target-more-local-customers) If your business is looking to connect with more of a local customer base, then the specific targeting capabilities of Facebook ads should definitely be a part of your overall [marketing strategy](https://www.jumpstart.flairinteractive.net/the-key-to-a-successful-marketing-strategy). Facebook ads are a great way to reach local consumers in your area in a quick, easy and cost-effective manner. Their ability to target ads directly to consumers based on specified location is absolutely invaluable. So, how do these ads work, and how can you use them to target local customers? Just follow these simple steps:       [Read More](https://www.jumpstart.flairinteractive.net/how-to-use-facebook-ads-to-target-more-local-customers) Topics: [facebook](https://www.jumpstart.flairinteractive.net/topic/facebook), [Lead Generation](https://www.jumpstart.flairinteractive.net/topic/lead-generation), [Local Business](https://www.jumpstart.flairinteractive.net/topic/local-business) ## [3 Ways That Twitter Ads Can Help You Acheive Your Business Goals](https://www.jumpstart.flairinteractive.net/three-ways-that-twitter-ads-can-help-you-acheive-your-business-goals) Posted by [Marissa Kasarov](https://www.jumpstart.flairinteractive.net/author/marissa-kasarov) Aug 17, 2016 2:16:53 PM - [Tweet](https://twitter.com/share) [![](https://www.jumpstart.flairinteractive.net/hs-fs/file-1359489895-png/social-suggested-images/twitter-customer-service.png)](https://www.jumpstart.flairinteractive.net/three-ways-that-twitter-ads-can-help-you-acheive-your-business-goals) Twitter may not be the first thing that comes to mind when you think of pay-per-click advertsing, but it is beginning to earn its place among other top social ad contenders, such as Instagram and Facebook.   Twitter ads are extremely effective and extremely cost-efficient.  They are able to directly promote your brand, product or message to a very specifically chosen target audience. Your business should be taking advantage of this network’s extraordinary reach, from both organic and paid perspectives.  With its over 300 million active users and sophisticated ability to target those users, Twitter ads are absolutely invaluable when it comes to increasing marketing potential, message retention and revenue. So how can you make the most out of [Twitter](https://www.jumpstart.flairinteractive.net/what-exactly-is-happening-with-twitter-these-days) advertising and give your business profile a boost?  Start with these key areas: [Read More](https://www.jumpstart.flairinteractive.net/three-ways-that-twitter-ads-can-help-you-acheive-your-business-goals) Topics: [twitter](https://www.jumpstart.flairinteractive.net/topic/twitter), [small business](https://www.jumpstart.flairinteractive.net/topic/small-business), [social media](https://www.jumpstart.flairinteractive.net/topic/social-media) ## [Top 5 Content Marketing News Updates for Week Ending 8/5/2016](https://www.jumpstart.flairinteractive.net/top-5-content-marketing-news-updates-for-week-ending-8/5/2016) Posted by [Marissa Kasarov](https://www.jumpstart.flairinteractive.net/author/marissa-kasarov) Aug 8, 2016 12:32:31 AM - [Tweet](https://twitter.com/share) [![](https://www.jumpstart.flairinteractive.net/hubfs/computer-767781_960_720.jpg)](https://www.jumpstart.flairinteractive.net/top-5-content-marketing-news-updates-for-week-ending-8/5/2016) Find out what you've missed in the world of content marketing for the week ending August 5, 2016. These are a few of this week's top stories, hand-picked by the team at [Flair Interactive Services](http://www.flairinteractive.com). [****Top Content Marketing Trends Dominating 2016****](http://www.forbes.com/forbes/welcome/) As more companies enter the fold of content marketing, competing for a slice of that ROI pie, and experienced companies push forward to find new ways to connect with their audiences, content marketing trends emerge and evolve—and 2016 has been no exception to that rule. [Read More](https://www.jumpstart.flairinteractive.net/top-5-content-marketing-news-updates-for-week-ending-8/5/2016) Topics: [Content Management](https://www.jumpstart.flairinteractive.net/topic/content-management), [content](https://www.jumpstart.flairinteractive.net/topic/content), [marketing](https://www.jumpstart.flairinteractive.net/topic/marketing), [social media](https://www.jumpstart.flairinteractive.net/topic/social-media) ## [Top 5 Content Marketing News Updates for Week Ending 7/29/2016](https://www.jumpstart.flairinteractive.net/top-5-content-marketing-news-updates-for-week-ending-7/29/2016) Posted by [Marissa Kasarov](https://www.jumpstart.flairinteractive.net/author/marissa-kasarov) Jul 31, 2016 9:06:44 PM - [Tweet](https://twitter.com/share) [![](https://www.jumpstart.flairinteractive.net/hubfs/unsplash___copyright_free_computer.jpe)](https://www.jumpstart.flairinteractive.net/top-5-content-marketing-news-updates-for-week-ending-7/29/2016) Find out what you've missed in the world of content marketing for the week ending July 29, 2016. These are a few of this week's top stories, hand-picked by the team at [Flair Interactive Services](http://www.flairinteractive.com). [****How to Master Content Marketing for Your eCommerce Business****](http://marketingland.com/master-content-marketing-e-commerce-company-183585) It's not just about having a blog. Over at MarketingLand, Steve Olenski offers 10 ways to create content that will attract visitors to your e-commerce business and drive them to purchase. [Read More](https://www.jumpstart.flairinteractive.net/top-5-content-marketing-news-updates-for-week-ending-7/29/2016) Topics: [Content Management](https://www.jumpstart.flairinteractive.net/topic/content-management), [content](https://www.jumpstart.flairinteractive.net/topic/content), [marketing](https://www.jumpstart.flairinteractive.net/topic/marketing), [social media](https://www.jumpstart.flairinteractive.net/topic/social-media) ## [Top 5 Content Marketing News Updates for Week Ending 7/15/2016](https://www.jumpstart.flairinteractive.net/top-5-content-marketing-news-updates-for-week-ending-7/15/2016) Posted by [Marissa Kasarov](https://www.jumpstart.flairinteractive.net/author/marissa-kasarov) Jul 17, 2016 9:58:03 PM - [Tweet](https://twitter.com/share) [![](https://www.jumpstart.flairinteractive.net/hubfs/office-820390_640.jpg)](https://www.jumpstart.flairinteractive.net/top-5-content-marketing-news-updates-for-week-ending-7/15/2016) Find out what you've missed in the world of content marketing for the week ending July 17, 2016. These are a few of this week's top stories, hand-picked by the team at [Flair Interactive Services](http://www.flairinteractive.com). [****The Essentials of "True" Content Marketing****](http://www.econtentmag.com/Articles/Column/Pragmatic-Content-Marketing/Essentials-of-True-Content-Marketing-112217.htm) True content marketing means a wholesale commitment to systematic editorial planning, publication and distribution of content to achieve business outcomes (i.e. sales, fundraising), a commitment that requires structural, cultural, and systematic changes in order to achieve content marketing's full potential. Learn more here, courtesy of EContent.  [Read More](https://www.jumpstart.flairinteractive.net/top-5-content-marketing-news-updates-for-week-ending-7/15/2016) Topics: [Content Management](https://www.jumpstart.flairinteractive.net/topic/content-management), [content](https://www.jumpstart.flairinteractive.net/topic/content), [marketing](https://www.jumpstart.flairinteractive.net/topic/marketing), [social media](https://www.jumpstart.flairinteractive.net/topic/social-media) ## [Top 5 Content Marketing News Updates for Week Ending 7/8/2016](https://www.jumpstart.flairinteractive.net/top-5-content-marketing-news-updates-for-week-ending-7/8/2016) Posted by [Marissa Kasarov](https://www.jumpstart.flairinteractive.net/author/marissa-kasarov) Jul 10, 2016 8:40:59 PM - [Tweet](https://twitter.com/share) [![](https://www.jumpstart.flairinteractive.net/hubfs/office-820390_640.jpg)](https://www.jumpstart.flairinteractive.net/top-5-content-marketing-news-updates-for-week-ending-7/8/2016) Find out what you've missed in the world of content marketing for the week ending July 8, 2016. These are a few of this week's top stories, hand-picked by the team at [Flair Interactive Services](http://www.flairinteractive.com). [****Journalism and Content Marketing Need Eachother ****](http://www.huffingtonpost.com/cameron-conaway/journalism-and-content-ma_b_10846518.html) Today, even as both fields are more fused than ever, a disconnect remains between those creating great content and those who are masters at getting people to read content. Here's what Cameron Conaway and the Huffington Post have to say about it.  [Read More](https://www.jumpstart.flairinteractive.net/top-5-content-marketing-news-updates-for-week-ending-7/8/2016) Topics: [Content Management](https://www.jumpstart.flairinteractive.net/topic/content-management), [content](https://www.jumpstart.flairinteractive.net/topic/content), [marketing](https://www.jumpstart.flairinteractive.net/topic/marketing), [social media](https://www.jumpstart.flairinteractive.net/topic/social-media) ## [Top 5 WordPress News Updates for Week Ending 7/1/2016](https://www.jumpstart.flairinteractive.net/top-5-wordpress-news-updates-for-week-ending-7/1/2016) Posted by [Marissa Kasarov](https://www.jumpstart.flairinteractive.net/author/marissa-kasarov) Jul 3, 2016 7:50:31 PM - [Tweet](https://twitter.com/share) [![](https://www.jumpstart.flairinteractive.net/hubfs/unsplash___copyright_free_desktop.jpeg)](https://www.jumpstart.flairinteractive.net/top-5-wordpress-news-updates-for-week-ending-7/1/2016) Find out what you've missed in the world of content marketing for the week ending July 1, 2016. These are a few of this week's top stories, hand-picked by the team at [Flair Interactive Services](http://www.flairinteractive.com). [****Calypso: The Desktop App for WordPress****](https://www.sitepoint.com/calypso-desktop-app-wordpress/) Were you even aware that there is a desktop app that has been designed to make the management of your WordPress sites easier? Here, SitePoint tells you a bit about the app and how it's used. If you're a WP user, this is the must-read of the week.  [Read More](https://www.jumpstart.flairinteractive.net/top-5-wordpress-news-updates-for-week-ending-7/1/2016) Topics: [Content Management](https://www.jumpstart.flairinteractive.net/topic/content-management), [content](https://www.jumpstart.flairinteractive.net/topic/content), [marketing](https://www.jumpstart.flairinteractive.net/topic/marketing), [social media](https://www.jumpstart.flairinteractive.net/topic/social-media) ## [Top 5 Social Media Marketing Updates for Week Ending 6/17/2016](https://www.jumpstart.flairinteractive.net/top-5-social-media-marketing-news-updates-for-week-ending-6/17/16) Posted by [Marissa Kasarov](https://www.jumpstart.flairinteractive.net/author/marissa-kasarov) Jun 19, 2016 7:00:00 AM - [Tweet](https://twitter.com/share) [![](https://www.jumpstart.flairinteractive.net/hubfs/computer-767781_960_720.jpg)](https://www.jumpstart.flairinteractive.net/top-5-social-media-marketing-news-updates-for-week-ending-6/17/16) Find out what you've missed in the world of social media marketing for the week ending June 17, 2016. These are a few of this week's top stories, hand-picked by the team at [Flair Interactive Services](http://www.flairinteractive.com). [****Why Aren't B2B Marketers Listening in on Social Media? ****](http://www.cmswire.com/digital-marketing/why-arent-b2b-marketers-listening-in-on-social-media/) Social listening is an essential part of any B2C brands' social media approach. But the same can't be said for many B2B brands. Why is that? Learn more here, courtesy of CMS Wire.  [Read More](https://www.jumpstart.flairinteractive.net/top-5-social-media-marketing-news-updates-for-week-ending-6/17/16) Topics: [Content Management](https://www.jumpstart.flairinteractive.net/topic/content-management), [content](https://www.jumpstart.flairinteractive.net/topic/content), [marketing](https://www.jumpstart.flairinteractive.net/topic/marketing), [social media](https://www.jumpstart.flairinteractive.net/topic/social-media) [Previous](https://www.jumpstart.flairinteractive.net/author/marissa-kasarov/page/1) [All posts](https://www.jumpstart.flairinteractive.net/all) [Next](https://www.jumpstart.flairinteractive.net/author/marissa-kasarov/page/3) Search this site on Google Search Google ### Subscribe ### Connect with Us ## About JUMP START The JUMP START blog and JUMP START products are brought to you by Flair Interactive Services Inc. [Learn more about 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