--- title: JUMP START Blog and Online Community | Lisa Kirschner (9) description: The JUMP START blog and online community will help you learn how to attract traffic, generate leads and increase conversions through inbound marketing. (9) --- [![flair interactive logo](https://www.jumpstart.flairinteractive.net/hs-fs/hubfs/flair_md_250%2072.png?width=250&height=152&name=flair_md_250%2072.png "flair interactive logo")](https://www.flairinteractive.com) # JUMP START Blog and Online Community ## Lisa Kirschner ### Recent Posts ## [Hubspot, Hubspot, Hubspot!](https://www.jumpstart.flairinteractive.net/hubspot-hubspot-hubspot) Posted by [Lisa Kirschner](https://www.jumpstart.flairinteractive.net/author/lisa-kirschner) Sep 12, 2014 2:27:00 PM - [Tweet](https://twitter.com/share) [![](https://www.jumpstart.flairinteractive.net/hs-fs/hub/205592/file-1615373603.png)](https://www.jumpstart.flairinteractive.net/hubspot-hubspot-hubspot) You may have heard about Hubspot, the undisputed leader in the inbound marketing software space...but you might just be wondering why everyone's so excited about it. Hubspot is **a suite of integrated marketing tools that allow savvy marketers to integrate all of the moving parts of their marketing campaigns together**, including their web site, blog, social media, landing pages, forms, calls to action and more. **Hubspot users can complete everyday tasks faster, easier and with better results** than people who use multiple tools to do the same. [Read More](https://www.jumpstart.flairinteractive.net/hubspot-hubspot-hubspot) Topics: [Hubspot](https://www.jumpstart.flairinteractive.net/topic/hubspot), [demo](https://www.jumpstart.flairinteractive.net/topic/demo) ## [Get Your Free SEO Score](https://www.jumpstart.flairinteractive.net/get-your-free-seo-score) Posted by [Lisa Kirschner](https://www.jumpstart.flairinteractive.net/author/lisa-kirschner) Sep 4, 2014 1:42:19 PM - [Tweet](https://twitter.com/share) [![](https://www.jumpstart.flairinteractive.net/hs-fs/hub/205592/file-1565591600.png)](https://www.jumpstart.flairinteractive.net/get-your-free-seo-score) **Do you know how your site is doing from an SEO perspective? Or what issues need to be addressed to improve your page rankings? How about what SEO tasks your team should be focusing on right now?** You can get the answers to these questions using our [free SEO Audit tool](http://www.flairinteractive.com/free-seo-audit) in less than a minute. Just enter your URL, primary keyword and a competitor's URL if desired, and wait about 45 seconds to receive your customized SEO report. [Read More](https://www.jumpstart.flairinteractive.net/get-your-free-seo-score) Topics: [ranking](https://www.jumpstart.flairinteractive.net/topic/ranking), [SEO](https://www.jumpstart.flairinteractive.net/topic/seo), [free seo audit](https://www.jumpstart.flairinteractive.net/topic/free-seo-audit) ## [What Belongs on Your Homepage](https://www.jumpstart.flairinteractive.net/what-belongs-on-your-homepage) Posted by [Lisa Kirschner](https://www.jumpstart.flairinteractive.net/author/lisa-kirschner) Aug 26, 2014 11:30:00 AM - [Tweet](https://twitter.com/share) [![](https://www.jumpstart.flairinteractive.net/hs-fs/hub/205592/file-482730924.jpg)](https://www.jumpstart.flairinteractive.net/what-belongs-on-your-homepage) Lisa Barone provides some great advice regarding what you should—and should NOT—include on your web site's homepage in [her recent blog post over at Search Engine Watch](http://searchenginewatch.com/article/2361310/What-to-Include-Leave-Off-Your-Homepage). I've seen these rules broken over and over again during the last 20 years as I've helped hundreds of clients plan and build their web sites. But Barone is spot on when she argues that less is more on this critical piece of real estate. [Read More](https://www.jumpstart.flairinteractive.net/what-belongs-on-your-homepage) Topics: [web design](https://www.jumpstart.flairinteractive.net/topic/web-design), [design](https://www.jumpstart.flairinteractive.net/topic/design), [user experience](https://www.jumpstart.flairinteractive.net/topic/user-experience) ## [CASE STUDY: McDonald's Incorporates Content Strategy into Its Portal](https://www.jumpstart.flairinteractive.net/case-study-mcdonalds-incorporates-content-strategy-into-its-portal) Posted by [Lisa Kirschner](https://www.jumpstart.flairinteractive.net/author/lisa-kirschner) Aug 25, 2014 10:11:56 AM - [Tweet](https://twitter.com/share) [![](https://www.jumpstart.flairinteractive.net/hs-fs/hub/205592/file-1508348003.png)](https://www.jumpstart.flairinteractive.net/case-study-mcdonalds-incorporates-content-strategy-into-its-portal) *Here at Flair, one of the most frequent questions we receive is, "Have you done similar work in the past?" This is the first in a series of case studies that we'll be launching to provide you with more information about the types of projects we've done and the industries on which we focus.* **Client:** McDonald's Corp. Oak Brook, IL **Vertical:** Restaurants, Food **Challenge** McDonald's, a global leader in franchise restaurants, operates in more than 60 countries around the world. Restaurants are owned by owner-operators and franchisees with access to many of McDonald's global resources and departments, including Marketing, Restaurant Operations, Real Estate Development, Quality, Legal and Training, Learning and Development. [Read More](https://www.jumpstart.flairinteractive.net/case-study-mcdonalds-incorporates-content-strategy-into-its-portal) Topics: [content strategy](https://www.jumpstart.flairinteractive.net/topic/content-strategy), [user experience](https://www.jumpstart.flairinteractive.net/topic/user-experience), [case studies](https://www.jumpstart.flairinteractive.net/topic/case-studies), [mcdonald's](https://www.jumpstart.flairinteractive.net/topic/mcdonalds), [case study](https://www.jumpstart.flairinteractive.net/topic/case-study), [restaurants](https://www.jumpstart.flairinteractive.net/topic/restaurants), [food](https://www.jumpstart.flairinteractive.net/topic/food) ## [How to attract more traffic and followers](https://www.jumpstart.flairinteractive.net/how-to-attract-more-traffic-and-followers) Posted by [Lisa Kirschner](https://www.jumpstart.flairinteractive.net/author/lisa-kirschner) Aug 22, 2014 9:52:00 AM - [Tweet](https://twitter.com/share) [![](https://www.jumpstart.flairinteractive.net/hs-fs/hub/205592/file-1500060777.jpeg)](https://www.jumpstart.flairinteractive.net/how-to-attract-more-traffic-and-followers) A member of one of my online groups asked this question the other day: ***"We've got a LinkedIn page for the company, but we don't have many followers - any quick tips for getting more eyes on our profile?"*** I hear this same question all the time! I thought I'd share my response here with you in case any of you are struggling with the same issue. [Read More](https://www.jumpstart.flairinteractive.net/how-to-attract-more-traffic-and-followers) Topics: [social](https://www.jumpstart.flairinteractive.net/topic/social), [social media](https://www.jumpstart.flairinteractive.net/topic/social-media), [Inbound Marketing](https://www.jumpstart.flairinteractive.net/topic/inbound-marketing) ## [Do You Hate Your CMS?](https://www.jumpstart.flairinteractive.net/do-you-hate-your-cms) Posted by [Lisa Kirschner](https://www.jumpstart.flairinteractive.net/author/lisa-kirschner) Jun 25, 2014 9:30:32 AM - [Tweet](https://twitter.com/share) I want to give a big shout out to Jeff Cram and our friends over at The CMS Myth for their article titled "[The Real Reasons People Hate Their CMS](http://www.cmsmyth.com/2013/08/the-real-reasons-people-hate-their-cms/)". [Read More](https://www.jumpstart.flairinteractive.net/do-you-hate-your-cms) Topics: [CMS Tools](https://www.jumpstart.flairinteractive.net/topic/cms-tools), [joomla](https://www.jumpstart.flairinteractive.net/topic/joomla), [wordpress](https://www.jumpstart.flairinteractive.net/topic/wordpress), [ebooks](https://www.jumpstart.flairinteractive.net/topic/ebooks), [Hubspot](https://www.jumpstart.flairinteractive.net/topic/hubspot) ## [Get Your Web Site's Marketing Score!](https://www.jumpstart.flairinteractive.net/get-your-web-sites-marketing-score) Posted by [Lisa Kirschner](https://www.jumpstart.flairinteractive.net/author/lisa-kirschner) Jun 13, 2014 5:45:00 PM - [Tweet](https://twitter.com/share) **Want to know how your web site, blog and social channels are doing and how they stack up to the competition?** [Read More](https://www.jumpstart.flairinteractive.net/get-your-web-sites-marketing-score) ## [Homeland Security Says Not to Use IE](https://www.jumpstart.flairinteractive.net/homeland-security-says-not-to-use-ie) Posted by [Lisa Kirschner](https://www.jumpstart.flairinteractive.net/author/lisa-kirschner) Apr 29, 2014 7:01:25 AM - [Tweet](https://twitter.com/share) In a rare move, Homeland Security has issued a warning for U.S. computer users not to use Microsoft's Internet Explorer browser due to serious security flaws:  [Read More](https://www.jumpstart.flairinteractive.net/homeland-security-says-not-to-use-ie) Topics: [microsoft](https://www.jumpstart.flairinteractive.net/topic/microsoft), [security](https://www.jumpstart.flairinteractive.net/topic/security), [internet explorer](https://www.jumpstart.flairinteractive.net/topic/internet-explorer) ## [Patch for Heartbleed Security Threats](https://www.jumpstart.flairinteractive.net/patch-for-heartbleed-security-threats) Posted by [Lisa Kirschner](https://www.jumpstart.flairinteractive.net/author/lisa-kirschner) Apr 11, 2014 4:14:21 PM - [Tweet](https://twitter.com/share) As you may be aware, there was a major security vulnerability announced this week for OpenSSL software libraries.This security threat, which has been nicknamed Heartbleed, allows unauthorized users to "steal" information that is usually protected by SSL/TLS encyption. [Read More](https://www.jumpstart.flairinteractive.net/patch-for-heartbleed-security-threats) Topics: [heartbleed](https://www.jumpstart.flairinteractive.net/topic/heartbleed), [ssl](https://www.jumpstart.flairinteractive.net/topic/ssl), [security](https://www.jumpstart.flairinteractive.net/topic/security) ## [Free Ebook about Choosing a Web CMS](https://www.jumpstart.flairinteractive.net/free-ebook-about-choosing-a-web-cms) Posted by [Lisa Kirschner](https://www.jumpstart.flairinteractive.net/author/lisa-kirschner) Apr 1, 2014 11:10:00 AM - [Tweet](https://twitter.com/share) [![](https://www.jumpstart.flairinteractive.net/hs-fs/hub/205592/file-578803162.jpg)](https://www.jumpstart.flairinteractive.net/free-ebook-about-choosing-a-web-cms) **Are you having trouble choosing a content management system such as Wordpress, Joomla or Hubspot?** [Read More](https://www.jumpstart.flairinteractive.net/free-ebook-about-choosing-a-web-cms) Topics: [CMS](https://www.jumpstart.flairinteractive.net/topic/cms), [CMS Tools](https://www.jumpstart.flairinteractive.net/topic/cms-tools), [joomla](https://www.jumpstart.flairinteractive.net/topic/joomla), [wordpress](https://www.jumpstart.flairinteractive.net/topic/wordpress), [sharepoint](https://www.jumpstart.flairinteractive.net/topic/sharepoint), [Hubspot](https://www.jumpstart.flairinteractive.net/topic/hubspot) [Previous](https://www.jumpstart.flairinteractive.net/author/lisa-kirschner/page/8) [All posts](https://www.jumpstart.flairinteractive.net/all) [Next](https://www.jumpstart.flairinteractive.net/author/lisa-kirschner/page/10) Search this site on Google Search Google ### Subscribe ### Connect with Us ## About JUMP START The JUMP START blog and JUMP START products are brought to you by Flair Interactive Services Inc. [Learn more about 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