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    Kristin Muckerheide

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    Why HubSpot wants your marketing to fail

    Posted by Kristin Muckerheide

    Apr 21, 2018 9:30:00 AM

    Stop what you're doing right now. Close your eyes, and picture your idea of success. What do you see?

    A high-paying job? A fancy car? A business idea that took off? A happy relationship?

    Now ponder this: in any of those images of success, do you see the risks that were taken and even the failures that happened alongside the success? Or do you only see the bright and shiny 'success,' packaged up in a pretty bow?

    Chances are, you're in the latter camp—like most people. And because people believe success is often devoid of failure and struggle, it stops people from even trying. It's too big of a risk to try and possibly fail, they think, so why even begin? The same holds true for potentially challenging, time-consuming or risky marketing activities or campaigns. 

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    Topics: videos, Hubspot, failure, risk-taking

    #TBT: 3 ways to delight your online community

    Posted by Kristin Muckerheide

    Apr 19, 2018 7:30:00 AM

    Back in 2012, MOZ posted a great blog and video about how to delight the pants off of your community. 

    It had some helpful tips, including:

    • Give them points/thumbs up/stars
    • Thank them
    • Be human
    • Show personality
    • Make it easy
    • Take it to email
    • Take it offline
    • Make it personal
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    Topics: Online Marketing, social media, tips, Inbound Marketing, inbound, tbt, throwback thursday

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