With video marketing becoming so popular it’s common to wonder what the right length is for your video marketing content. In fact, it’s a question that comes up often. There are actually two answers to this question and both are right.
#1 Make the video as short as possible.
#2 It depends on the situation.
Both are completely correct. The biggest problem video producers face is that attention spans are getting shorter and shorter because we are flooded with so much content, ads, photos, videos and banners.
You need to hold onto customers and potential customers tightly and not let them out of your sight, or in this case, away from your video. In other words you need to keep them connected.
Videos are a bit tricky, but overall they are seen as being fun. Therefore, they are often shared. However the difference between a video and a text banner or some other form of advertising is that the visitor has to actually choose to watch it, whereas other ad forms just pop up on the screen.
It doesn’t matter how great your video is. Before your visitor even sees a second of it, they will have decided whether to watch it or not. Visitors are going to use many factors to decide if they want to watch your video but the length of it is one of the key decision makers.
If your video is under 2 minutes you are far more likely to have the visitor click through and watch your video. In fact, different videos have optimal lengths according to the experts.
For example, tutorials should be between 45 and 90 seconds, creative videos should be between 15 and 59 seconds, and testimonials should be between 60 and 119 seconds.
When you decide to make a video remember to keep it as short as possible to get your message across.
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