Aug 16, 2015 6:36:58 PM
There’s no denying that marketing a small business can be a challenge during any time of the year. There are certain times, however, when that challenge seems almost insurmountable. The holidays are a notoriously busy time for businesses and marketers, and it’s so easy for your message to be lost in all the noise. Another crazy time for marketing happens to be right around the corner: back to school season.
Topics: Online Marketing, marketing, content strategy
Oct 13, 2014 9:00:00 AM
A strong social media presence requires relevant content for users to react to, engage with, and share. However, making this a reality is easier said than done, especially if your content strategy and social media teams aren’t working together to develop strategically calendared content and in-the-moment posts.
Join the American Marketing Association on October 23rd for the webcast: How to Integrate Social Media and Content Strategy
Topics: content strategy, social media, American Marketing Association, Webcast
Aug 25, 2014 10:11:56 AM
Here at Flair, one of the most frequent questions we receive is, "Have you done similar work in the past?" This is the first in a series of case studies that we'll be launching to provide you with more information about the types of projects we've done and the industries on which we focus.
Client:
McDonald's Corp.
Oak Brook, IL
Vertical:
Restaurants, Food
Challenge
McDonald's, a global leader in franchise restaurants, operates in more than 60 countries around the world. Restaurants are owned by owner-operators and franchisees with access to many of McDonald's global resources and departments, including Marketing, Restaurant Operations, Real Estate Development, Quality, Legal and Training, Learning and Development.
Topics: content strategy, user experience, case studies, mcdonald's, case study, restaurants, food
Feb 23, 2014 3:44:00 PM
Do you know what specific types of content you should create to attract more traffic to your site?
How about if you want to nurture your existing leads into paying customers?
Any idea when you should create a blog versus setting up landing pages or redesigning your web site?
If you don't know the answers to these questions or if you're having a hard time attracting traffic, generating leads or converting leads in to paying customers, we can help.
Topics: content development, Online Marketing, marketing, content strategy, Flair Products
Feb 4, 2014 8:55:00 AM
Would you like to get better results from your email marketing campaigns? You could be missing out if you don't apply the right techniques - but where do you begin?
Topics: Online Marketing, content strategy, Flair Products
Jan 29, 2014 12:02:00 PM
You may have great content but if no one is seeing it, what is the point? While there are many ways to get the word out, new tools on the market help marketers get their content out to more places on the web. Places where audiences are already interacting with like-minded brands — to generate engagement that will (hopefully) result in more buyers, supporters, and community members.
Topics: content development, Online Marketing, content strategy
Jan 14, 2014 1:51:00 PM
Social media is an important part of today’s marketing campaign, but it can be time consuming. Without the right tools, you may not be accomplishing what you set out to do. Here are 4 social media tips that are worth acting on.
Topics: Online Marketing, content strategy, social networking
Jan 8, 2014 12:42:00 PM
How are you feeling about your online marketing efforts as you kick off the new year--organized, got-it-all-together or entering sheer panic mode?
Topics: content development, Online Marketing, content strategy
Sep 4, 2013 1:22:00 PM
If you are looking to learn a few tricks from seasoned content marketing professionals, the eBook "36 Content Marketers Who Rock" is sure to provide an abundance of ideas and inspiration.
Topics: Content Management, content development, Online Marketing, content strategy
Nov 14, 2012 5:35:00 PM
Saw this on Facebook--can you relate? I can! #4 is my favorite!
Topics: content strategy, Miscellaneous, usability
