JUMP START Blog and Online Community

Hubspot reports that "marketers who prioritize blogging are 13x more likely to achieve a positive ROI on their efforts."

Those are great odds and definitely worth pursuing.

If you haven't started a blog for your organization, now is a good time to do so. To get you started, here is a step-by-step guide to developing and posting a blog through Hubspot. 

Albert Einstein once said, "If you can't explain it to a 6-year-old, you don't know it yourself."

I realize this quote is somewhat overgeneralized and oversimplified. If you’re selling a groundbreaking medical device to a neurosurgeon, you’re bound to use technical four-syllabled—and beyond—words that aren’t necessarily rolling off of the tongues of most 6-year olds, or even most adults for that matter.

No, this quote is more about simplicity. Your knowledge of a product or service isn’t based on your ability to use gargantuan (see, it’s easy to do) words. It’s your ability to translate the essence and value of that product or service at the most basic level so that it’s easily digested by all of your audiences.

Sounds simple, right? Pun intended, but no…simplicity is not always as easy as it sounds. Here are some great examples of messaging simplicity at its finest:

A picture is worth a thousand words, and infographics are no exception. There's a reason that most inbound marketers are creating infographics these days: they're very effective and wildly popular with online viewers.

We've scoured the web looking for the most popular infographics about content marketing this month. Whether you're looking for tips on social media tactics, generational marketing strategies, PPC performance or content development, these infographics offer you the best of the best in visual insights for the month of December 2016. Check them out below. 

We’ve all heard the saying, “if you build it, they will come,” and it’s safe to say that a lot of businesses owners and marketers rely on this theory as it relates to their business and website.  Unfortunately, though, that approach isn’t going to get you very far in the world of web traffic and blogging. 

There are a number of factors that affect your website traffic and the visibility of your blog posts.  If you’re posting regularly but still failing to see an increase in traffic, consider the following traffic influencers:

Do you know what specific types of content you should create to attract more traffic to your site?

How about if you want to nurture your existing leads into paying customers?

Any idea when you should create a blog versus setting up landing pages or redesigning your web site?

If you don't know the answers to these questions or if you're having a hard time attracting traffic, generating leads or converting leads in to paying customers, we can help.

You may have great content but if no one is seeing it, what is the point? While there are many ways to get the word out, new tools on the market help marketers get their content out to more places on the web. Places where audiences are already interacting with like-minded brands — to generate engagement that will (hopefully) result in more buyers, supporters, and community members.

Are you in the market for a new inbound marketing agency, but scared to death that you're going to make the wrong choice? There are many marketing agencies out there, but it can be difficult to determine which one is the right fit for your company.

Video marketing is a great way to interact with your customers and give a personal side to your business and brand. However, in order to see a real return on your investment into video marketing you need your videos to go viral. There are 100 hours of videos uploaded every minute onto YouTube, so how do you set your videos apart to get the views you need and the chance to send them viral?

How are you feeling about your online marketing efforts as you kick off the new year--organized, got-it-all-together or entering sheer panic mode?

If you are looking to learn a few tricks from seasoned content marketing professionals, the eBook "36 Content Marketers Who Rock" is sure to provide an abundance of ideas and inspiration.