Social media has single-handedly changed the face of marketing. In an industry that inherently grows and reinvents itself, the addition of social to marketing has added a whole new necessary level of thinking for marketers. We love the fast pace of social, so we're constantly reading to keep on top of our game, but we get it if you took a breather this week.
No worries...here are our favorite stories that came out in the last week. Our weekly top industry news post – this week, social's on deck. Happy reading and happy weekend!
- How to solve 3 major social media marketing pain-points that continue to exist (Business 2 Community)
B2C bridges the gap between just using social media in your marketing, and using it effectively. Learn how to overcome the three biggest pain-points marketers encounter when trying to use social to their advantage – from how to find and utilize time and resources, to validating your ROI (oh, hey boss), to staying on track with your consistency.
- Looking for ways to improve your customer engagement on social media? Here are 8 (Entreprenuer)
Eight rules for using social (and actually engaging, which is really the only point, no?) – from the no-brainers (post a lot, have a personality), to the less traveled path if you're just getting started
(running promotions and campaigns to encourage engagement).
- How social media can benefit from blockchain technology (Forbes)
Unless you've been under a rock, you've heard (though may not totally understand) the latest buzzword: BLOCKCHAIN. But what is it? How does it work? And, most importantly, how can it help you??? Blockchain, in a nutshell, is the technology that gave us the world of cryptocurrency exchanges. But it's since evolved into a technology that's a "tamper-proof" (for now, at least) way to exchange data and store financial transactions. Check out how it's helping the world of social.
3 reasons why audio will conquer social media (Adweek)
We're lazy. If we can have it delivered rather than leave the house to shop, sign us up! If we can use technology to do our research for us, yep! We love it! And if we can have it read to us rather than having to go old school and actually–gasp–read it ourselves? Well, chances are we'll love that, too. Take a look at visual marketer Robert Katai's thoughts on how audio will take social media by storm in the near future.
What are the most effective B2B social media channels? (Promo Marketing Magazine)
Sit up, B2B'ers! This one's for you! You get as far as planning, researching, writing, editing and posting your content. Don't fumble your next step – learn more about what the best social platforms are for B2B marketing. (Hint: if you're posting on Facebook the most, surprise! You're missing an opportunity...).
Looking for help with your social media efforts? Check out how Flair can help you develop and manage a social media marketing plan that is effective, efficient and engaging.