True content marketing means a wholesale commitment to systematic editorial planning, publication and distribution of content to achieve business outcomes (i.e. sales, fundraising), a commitment that requires structural, cultural, and systematic changes in order to achieve content marketing's full potential. Learn more here, courtesy of EContent.
Businesses everywhere are benefiting from including content marketing in their approach to attracting new customers, and the legal profession is leading the charge. Here, Huffington Post gives us an overview of how attorneys are using content to establish credibility and grow their firms.
The overwhelming majority of today’s content marketers are using inefficient tools, like spreadsheets, email and Word documents, making their jobs much more difficult than necessary. Ultimately, using the wrong tools for the job is creating some very real risks for content marketers. Learn what they are and how to prevent this from happening to your business.
There’s a good chance your business is using content marketing. But are you using it successfully? Many of the companies that have embraced content marketing say they haven’t come up with a proper strategy, or haven’t seen a benefit from their efforts.
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