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VIDEO: 9 Reasons Why You Can't Live Without Video Marketing

Posted by Mona Mangat

Mar 15, 2017 10:00:00 AM

It's the beginning of 2017 and if you still haven't gotten on board the video marketing train, there's still time.

You may have already used some form of video in your marketing strategy at some point. As the new year begins, it's clear that 2016 was a year of revolution in video marketing and that you cannot survive without video marketing any longer.

Wyzowl released statistics for last year that reported 61% of businesses have used video as a marketing tool and 66% of these same companies never used video a mere year earlier. It's a trend that's progressed rapidly, and keeps growing faster than we think because:

  • 75 million people in U.S. watch videos online everyday
  • Embedded videos on web sites can increase traffic up to 55%
  • Simply having the word "video" in the subject line of an email can increase open rates by 13%
  • Nearly 40% of all videos today are watched on mobile devices
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Topics: videos, Video Marketing, Inbound Marekting, increase traffic

VIDEO - How to Create Remarkable Content

Posted by Mona Mangat

Mar 14, 2017 3:00:00 PM

Everyone is creating some kind of content, so much so that that the online marketplace is saturated and has become a very crowded place. It's also an environment where old-school methods of marketing cease to be effective, so it's time to put marketing activities like cold calling behind you and tap into the power of content marketing.

Obviously, you have to create valuable content before you can promote it. But how do you create remarkable content to get their attention? Check out this awesome video from Hubspot, which gives you step-by-step instructions to make content the key to your success online.

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Topics: viral content, web content, Content Marketing, marketing campaigns

[EBOOK] The ABCs of Inbound Marketing

Posted by Aimee Pagano

Mar 14, 2017 12:37:32 PM

According to HubSpot, companies who invest in inbound marketing are FOUR TIMES more likely to be effective. Most of us would love to get results that are four times better than what we're getting right now!

Do you have an effective inbound marketing strategy in place?

If not, we can help you build one. In two weeks, we'll work with you to:

  • Audit your current marketing strategy
  • Compare your web rankings to your competitors
  • Identify and develop buyer profiles and approaches
  • Bridge the gap with marketing tactics and channels
  • Optimize your platforms for inbound marketing
  • Design a marketing plan that yields results

Improve your marketing effectiveness through inbound marketing with our Inbound Marketing Game Plan package. Click on the buttons below to download the "ABCs of Inbound Marketing" ebook or to get a free, no-obligation Inbound Marketing Game Plan quote:

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Topics: marketing strategy

#TBT: How to Provide Your Marketing Team with Constructive Feedback

Posted by Aimee Pagano

Mar 9, 2017 9:00:00 AM

Marketing as a discipline has its own unequivocal challenges. The spectrum of skills and knowledge needed to succeed in a marketing role is broader than perhaps any other discipline. Marketers are required to be both strategic and tactical. They can be equally as aggressive as they are diplomatic. And they need to toggle between the lines of creativity and analytics.

So it only makes sense that a marketing team would be composed of a relatively broad range of personalities and work styles. Different team members land on different ends of the spectrum, and they all bring different strengths and insights to the collaborative equation.

While that diversity is excellent when it comes to the many needs of marketing departments, anyone leading a marketing team sits in a very unique and “character-building” position. In Flair Interactive’s October 2016 #TBT Blog, How to Provide Your Marketing Team with Constructive Feedback, Marissa Kasarov gave some excellent insights on managing marketing teams and providing constructive feedback.

The blog is comprehensive and I really have nothing to add to it since originally published. Instead, I’d like to add an addendum:

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Topics: project management, marketing management, design management

How to Use Instagram to Build Your Brand's Image and Connect

Posted by Mona Mangat

Mar 9, 2017 6:30:00 AM

The word is out: Instagram is one of the most important marketing tools out there. With more than 500 million users, this social network is best geared towards small businesses who want to build their brand and engage new and existing customers.

It's important to have an arsenal of tools at your side so you can begin to unlock the unique marketing opportunities that social media platforms like Instagram can provide. You'll have to incorporate it into your existing workflow, but it's definitely worth the effort.

It's an exciting way to give your audience a visual idea about who you are. Using Instagram, you can share photos and videos with hashtags, allowing you to connect directly with your customers. The more you use it, the more you will learn how to create compelling content that will engage viewers and spark conversation online. Word of mouth is still the top way for people to learn about your brand, and this is one way to start a conversation by sharing your content across all platforms.

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Topics: viral content, instagram, marketing campaigns, instagram marketing

Want to Know the Number One Advice Marketers Give? Have a Plan.

Posted by Mona Mangat

Mar 8, 2017 11:28:48 AM

When it comes to marketing successfully, the only way to do it, is with a plan. Having a customized strategic game plan for your business means that you are utilizing your resources to their maximum capacity. And sometimes that means getting help externally, but usually some expert wisdom, advice and insight is all it takes to get your marketing plan to the next step: successful!

It's all about learning where to focus your time and to get the highest ROI from your marketing efforts. If you try to do that blind, without a plan in place then potential benefits or advantages that you might have in your market might get overlooked, since you might not know how to use the analytics you have or the expensive inbound marketing tool you've paid for. What good are they if you don't have a way to analyze and implement changes?

You need a customized plan that is well-suited for your specific business if you want to gain a better understanding of what needs to be done, how and why.

That's why it's smart to find a collaborative partner to help you gain a better understanding of what needs to happen to execute your marketing plan successfully, and that's when an experienced and savvy digital marketing agency can come in handy. 

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Topics: web agency, hiring, strategic marketing plan

Make Your Customers Feel Good

Posted by Aimee Pagano

Mar 6, 2017 5:00:00 PM

Joe Chernov, VP of Marketing at InsightSquared tells us (through the adjacent quote) to make the customers feel smart. And it makes perfect sense.

Freud’s psychoanalytic theory of personality tells us that the human psyche is structured into three parts—id, ego, and superego. How we think, feel, and behave are all a by-product of these three forces working together.

Since our everyday lives are impacted by the inner-workings of this complicated ensemble, it only makes sense that really great marketing and advertising taps into this powerful trio. Appealing to customers' egos and ultimately making them feel good about themselves continues as a solid marketing strategy.

So let’s take a look at some examples of how companies succeeded by listening to Joe and Freud:

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Topics: content development, Content Marketing, marketing campaigns, viral marketing

Top 5 Facebook updates for week ending March 4

Posted by Aimee Pagano

Mar 6, 2017 11:02:34 AM

Want to stay up-to-date about the latest news, updates and happenings in the world of online marketing? Subscribe to our mailing list for weekly updates. This week, we've compiled a list of the latest Facebook updates for the week ending March 4, 2017:

1) 5 Tips To Creating An Unbeatable Facebook Ad Campaign:

Are you trying to nurture leads through Facebook ad campaigns? This Kissmetrics blog post describes the tweaks that you should implement while running your ad campaigns. Follow these tips to improve your ad campaigns.

 2) How To Refine Your Facebook Audience For Better Ad Targeting:

Another great post related to Facebook ads is published by Social Media Examiner. This article explains how three Facebook custom audience segments can be built and analyzed.

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Topics: facebook, social media, news

Top 5 February 2017 Content Marketing Infographics

Posted by Aimee Pagano

Mar 2, 2017 4:00:00 PM

Clamoring for new ideas to apply to your content marketing strategy? Get helpful content marketing insights from February's top five infographics:

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Topics: content strategy, social media, Content Marketing, Inbound Marketing, infographics, marketing strategy, social advertising

#TBT: How to Enjoy Successful Video Marketing

Posted by Aimee Pagano

Mar 2, 2017 9:00:00 AM

Hyperfine Media reports that video ads increase purchase intent by 97% and increase brand association by 139%. With those numbers, it’s no wonder they also report video ad spending reaching $5.4 Billion by the end of 2016.

But, if you’re a marketer, you don’t need these stats to know that you need to incorporate video into your overall marketing strategy. You’re already doing it on some level. Whether you’re seeing the results you want may be a different story.

Flair Interactive’s Julie Lyons offered up a helpful checklist on making the most of your marketing videos in her April 2014 #TBT Blog, How to Enjoy Successful Video Marketing. Since video is truly in constant motion, I’ve assembled a few more pointers that can take your camera work to new levels.

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Topics: viral content, Content Marketing, Video Marketing, video optimization

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The JUMP START blog and JUMP START products are brought to you by Flair Interactive Services Inc. Learn more about Flair.

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