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Top 9 best SEO tips you ABSOLUTELY should be using

Posted by Joanna Ellis-Escobar

Jul 23, 2018 2:28:00 PM

SEO tips are easy to come by, but sometimes navigating what's important and the order of priority can be overwhelming. If I've just described your feelings on SEO, then this one goes out to you.

We deal with SEO all. day. long., so we know the best ways to improve it by simply (and consistently) using the right combination of tactics across all your content.

Learn everything you need to be doing – from the basic (do your keyword research), to the not-so-well-known (optimize your alt tags) – to get the best results from your SEO efforts. 

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Topics: SEO, seo tips, best seo practices, Content Marketing

Top SEO news for week ending 7/20/18

Posted by Joanna Ellis-Escobar

Jul 20, 2018 1:44:00 PM

Each week we do a roundup for you, covering the top five articles that came out on a specific, digital marketing-related topic. This week's roundup is on SEO news. So if you had a crazy weed and weren't able to keep up on the SEO news that came out, don't worry – we've got you covered. Read on for the top five SEO-related articles that came out over the last week. 

  1. How to Optimize Content Efforts for SEO (MarTech Advisor)
    One of the best articles "summing it all up" I've come across in a long time. Learn quick, easy ways to use SEO to its fullest potential. 

  2. How to project SEO traffic levels and avoid saying, ‘It depends’ (Search Engine Land)
    So often we see our clients struggle to prove the validity or worth of content management to the higer-ups. I know it works, you know it works, but how do you prove to the boss that it works? Simon Heseltine helps you figure it out.  

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Topics: seo news, seo marketing, SEO, weekly roundup, top 5

Showing trumps saying, every time

Posted by Joanna Ellis-Escobar

Jul 16, 2018 11:55:18 PM

In the words of The Content Advisory's Robert Rose:

"Marketing is telling the world you’re a rock star.
Content Marketing is showing the world you are one
."

I couldn't agree more. Your content marketing strategy needs to be more than just your blog, or just your Facebook page or just the premium downloadables on your site. 

Content marketing is an all-encompassing feat. It's strategic, a road map, with multiple courses and dozens of routes and so many winding trails, all that lead your user-slash-reader-slash-customer to one very detailed, well-thought out, premeditated, specific place...to the belief that YOU, are a rock star. And why do they believe this?

Because you showed them. 

Now I'll be the first to admit, this is no easy task. Mapping out your content marketing strategy to show the world that you are in fact, a bona fide, legit, authoritative, one-of-a-kind rock star isn't something that happens over night. It takes time, and a honed view of the big picture.

But I promise you...it is achievable. It sounds scary, but all it really takes are the right stories in the right place at the right time.

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Topics: Content Marketing, content marketing strategy

Top WordPress news for week ending 7/13/18

Posted by Joanna Ellis-Escobar

Jul 13, 2018 7:16:00 PM

This week's roundup is WordPress-focused. See below for everything you may have missed in the last week in the world of WordPress news. We even threw in some World Cup news...
  1. 3 best WordPress alternatives for serious business owners (AllBusiness)
    Wondering if a WordPress site is your only option? Not so, my friends...Check out AllBusiness's breakdown on the top three alternatives to WordPress - and they break it down even further by segmenting the top options for content-based sites, eCommerce sites and blog-only sites. 

  2. 11 WordPress plugins for customer support (PracticalEcommerce)
    Bad, untimely or an entire lack-thereof customer service can KILL your business. Take a look at PracticalEcommerce's article on the 11 best WordPress plugins for customer support. 
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Topics: wordpress, wordpress news, weekly roundup, roundup, industry news

How to install a free WordPress plugin

Posted by Joanna Ellis-Escobar

Jul 11, 2018 12:19:00 PM

If you have a WordPress site or blog, plugins are your new best friend.

Plugins are easy to install and offer your site added functionality and new features. Think of them like an app on your phone. They add extras to your site.

There are thousands of plugins, both free and paid premium, out there – so if you’re hoping to add sliders to your site, or allow users to comment on your blog or add social icons to your pages, chances are, a plugin will allow you to do so.

How do you install a plugin on your WordPress site?

WordPress has made it easy on you – follow these simple, step-by-step instructions and you’ll be on your way to plugin paradise.

For this How-to, I'll walk you through the steps of adding a plugin that will allow your users to share your content via social (tip: if you're not doing this...you should be!).

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Topics: wordpress news, wordpress, plugin help, how to blog, install plugins

11 things you (absolutely) MUST CHECK before hitting publish (INFOGRAPHIC)

Posted by Joanna Ellis-Escobar

Jul 10, 2018 8:30:59 AM

Are you blogging with little to no reward or measure of success? It's frustrating, right?

We know...we've all been there. But what if I told you actually writing and posting your blog is really only half the battle?

Want to know how to IMMEDIATELY make your blogs more effective and more engaging?

I'll be honest – there is a lot to learn, know and do, but I promise you this: if you follow these (read: very simple) 11 tips, you'll begin to see more results from your blogging efforts, virtually right away. And isn't that what it's all about anyway? 

Check out the full infographic below!

(and, if you want to read more in-depth notes on the topic, you can check out my full blog too). 

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Topics: infographics, blogging, how to blog, blog posting, blog training, blogger, Inbound Marketing, blogging tips

Top content marketing news for week ending 7/6/18

Posted by Joanna Ellis-Escobar

Jul 6, 2018 3:18:00 PM

Can you believe it's already that time again? Time for the Flair weekly roundup...and with summer flying by as quickly as it is, I totally get it if you missed some of the content marketing news this week. No need to worry, though...Flair's got your back. Check out the latest and greatest in the world of content marketing with my weekly round up. There are some  REALLY great ones this week! Happy reading!
 
  1. Why brands need visual and image guidelines (The Content Standard by Skyword)
    If a picture's worth a thousand words, then imagine what the right picture can add to your content. Learn more about how to create and implement visual imagery that works to get you noticed...which, after all, is the whole point of content marketing, isn't it???
  2. Content marketing ROI: 5 ways to measure content marketing success (Business to Community)
    Whether you're a one-person show or you're trying to validate the worth of content marketing to the powers that be in your organization, learning how to measure what's working (and what's not) is powerful. 
  3. Self-improvement through content marketing (Target Marketing)
    All of us over here at Flair have a common bond in our vested and intense interest in mindful health. From essential oils, to Eastern medicine, to natural and alternative healing, to whole foods, to meditation...if it has the phrase "self-improvement" in it, sign. us. up. Check out how two of our collective favorite things in the world combine...self help and content marketing.

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Topics: content marketing news, Content Marketing, weekly roundup, Inbound Marketing

Want to know how to add spark to your content marketing flame?

Posted by Joanna Ellis-Escobar

Jul 2, 2018 6:39:38 PM

Those who know me well will tell you...I can apply movie quotes to just about any scenario in life. Jerry Maguire, Ferris Bueller's Day Off and Field of Dreams are a few in particular I tend to over-use.

"Show me the money," 

"It's not show friends..."

"YOU'RE Abe Froman...the sausage king of Chicago???

and, of course,

"If you build it, they will come..."

But the latter really isn't true when it comes to marketing, or at least when it comes to content marketing. Because it doesn't matter how awesome your content is...if you're not throwing the gasoline on it, it's probably going to die out. So how do you add that spark to your content marketing flame?

One way is the oh-so-powerful social media. Social is bringing brand awareness through influencer marketing, audience connection, inbound marketing and even the odd unboxing trend that seems to have weirdly taken off in the last couple years. 

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Topics: social media, Content Marketing, personas, Inbound Marketing, inspirational quotes

Top 5 inbound marketing news updates for week ending 6/29/18

Posted by Joanna Ellis-Escobar

Jun 29, 2018 4:45:00 PM

In the words of Ferris Bueller, "Life moves pretty fast. If you don't stop and look around once in awhile, you could miss it." Same could be said about inbound marketing. But you don't have to worry if you had a busy week and couldn't keep up – we rounded up our fave news articles for you. Check out this week's top five inbound marketing news clips. 

  1. The future of B2B marketing: A much-needed human touch (Forbes)
    Inbound marketing, by definition, has the human factor embedded into its very philosophy. Everything (read: EVERYTHING) is about making that connection. See how this relates even to the world of B2B, because even in biz, it's still about the people. 
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Topics: Inbound Marketing, top 5, inbound marketing news, Content Marketing

Top 5 Marketing Events in July 2018

Posted by Joanna Ellis-Escobar

Jun 29, 2018 7:58:30 AM

Coming at you with the must-go-to marketing events of July. 

What?  MozCon

When? July 9-11, 2018

Where? Seattle, WA

The showstopper event that has something for everyone, from content marketing to SEO to social…MozCon is one of the most-anticipated industry conferences of the year. And if you need more convincing? This three-day event even has a friendly hugging robot, Roger – I mean, what more could you want from a marketing conference?

 

What?  Facebook Ads Summit

When? July 9-13, 2018

Where? ONLINE

We love online events, because packing your bags in the summer should be for vacation, not conferences. So put your suitcase back in the closet and post up at your desk for this online summit geared toward any marketer or biz looking to fine-tune their Facebook ad strategy. The live online training, put on by none other than our fave social media gurus at Social Media Examiner, will leave you in awe. You’ll walk away with a better understanding of the power and capacity Facebook has to offer, so you can generate revenue and further your brand-promotion through your Facebook ads.

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Topics: Content Marketing, digital marketing, online event, marketing events, seo marketing, conferences

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The JUMP START blog and JUMP START products are brought to you by Flair Interactive Services Inc. Learn more about Flair.

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