JUMP START Blog and Online Community

The Basics of Business Blogging

Written by Julie Lyons | Mar 21, 2014 7:40:00 PM


Did you know that nearly 40% of US companies use blogs for marketing purposes, and companies that blog have 55% more website visitors?

The facts speak for themselves. Data clearly shows that blogging directly correlates to better business results. In this ebook, we walk you step-by-step through the blogging fundamentals and show you how to start reaping the benefits of this marketing channel.

In this 83-page ebook, you'll learn:

  • How to generate blog content
  • How to optimize your blog posts
  • How to promote your blog
  • How to measure your blog
  • Business blogging best practices


This is your guide to generating better business results through blogging.