JUMP START Blog and Online Community

How to post a blog in HubSpot in 12 easy steps...

Posted by Joanna Ellis-Escobar

May 15, 2018 12:48:45 PM

If you're wondering how to post a blog in HubSpot...I have two things to tell you: 

  1. You're not alone
  2. It's easier than you think

Let's take a look at just how easy it actually is...so read on, and you’ll be Content-is-Kinging it all the way to the coveted page one in no time.

For digital marketers, HubSpot is a phenomenal tool. For content marketers? It’s a dream. It's robust, versatile, scalable and powerful, with analytics that will basically blow your mind. And, did I mention…it can totally change how your content gets out there and who ends up reading it?

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Topics: how to, Hubspot, blog posting

In digital marketing, don’t be afraid to lead your tribe

Posted by Joanna Ellis-Escobar

May 14, 2018 7:30:00 AM

So often, as content marketers and online digital strategists, we see the same thing in our clients. Fear.

Despite what they may say the reason is for not biting the proverbial bullet and taking the reins on their digital presence, more often than not, it’s the result of one little thing: fear of charging the unknown.

Clients are afraid of what they don’t know. They’re afraid to take the leap and plunge into the dark waters of digital marketing.

They’re afraid to start that blog, because what if nobody reads it?

They’re afraid to put together and execute their social media campaign, because what if nobody follows them?

They’re afraid to revamp and modernize their decade(s)-old website, because how can they sell that (read: justify) cost to their boss? 

If you’re afraid of trying to navigate those murky waters alone, I say this: you are NOT alone. You do, in fact, have a tribe. You just need to find them.

Digital marketing guru, entrepreneur and blogger Seth Godin coined the idea of tribes in marketing. Got an extra 18 minutes? Check out Godin’s inspiring TedTalk, The tribes we lead). Gone are the days of mass marketing and cold-calling…and with their exit was born the idea of connecting with your audience. You don’t have to go find them, they will come to you. 

How?

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Topics: Industry Leaders, Inbound Marketing, digital marketing, attract, inbound, marketing strategy, success, thought leadership

Top inbound marketing news updates for week ending 5/11/18

Posted by Kristin Muckerheide

May 11, 2018 10:48:00 AM

Were you able to catch all the latest inbound marketing news that came out this week? Don't worry if you haven't had time to keep up...we've got you covered! Check out the top five latest inbound updates for this week:

1.  The staircase guest blogging strategy   (HubSpot)   Are you interested in taking advantage of guest blogging in your company's inbound strategy? If so, this article takes you through the eight steps to get you there—and teaches you how to do it successfully.

2.  Inbound vs outbound marketing: definitions, differences and winning strategies   (CMS Wire) 
Not sure about the differences in marketing approaches? This post explains both strategies—inbound and outbound—as well as the differences between each. Read on if you want to learn more about how the two work.
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Topics: top 5, Content Marketing, roundup, content marketing news

#TBT: Marketing strategies: They won't buy without these 6 elements

Posted by Kristin Muckerheide

May 10, 2018 7:30:00 AM

In this week's #TBT post, we take a look back at Digital Marketer's 2013 blog "They won't buy without these 3 elements (and they won't even know why)."

What are those three magical marketing strategies?

1. Social proof - you don't have to prove you're trustworthy if others clearly trust you
2. Scarcity - the theory of "you didn't know you needed it until you couldn't have it"
3. Sensory language - the power of language and how the brain responds
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Topics: social media, tips, Content Marketing, Inbound Marketing, tbt, social media marketing, throwbackthursday

Top 5 content marketing news for week ending 5/4/18

Posted by Kristin Muckerheide

May 5, 2018 11:00:00 AM

Have you been staying on top of the latest content marketing news updates? If not, the team here at Flair Interactive has you covered. Here are five of the latest content marketing news updates for this week:

Not just for journalists anymore, the inverted-pyramid style of organizing and prioritizing information can be used in your content marketing efforts, too. Moz's latest Whiteboard Friday demonstrates the what, why and how.
 
2. Google wants to make audio content searchable (Search Engine Journal)
You might start seeing podcasts pop up in search engine results if Google has its way. They hope to start making audio content searchable by incorporating podcast metadata into search results. The audio content would appear alongside articles, videos and images, just like any other type of content.  
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Topics: top 5, Content Marketing, news

[INFOGRAPHIC] The Ultimate Guide to GDPR

Posted by Joanna Ellis-Escobar

May 4, 2018 2:21:06 PM

The EU’s General Data Protection Regulation (GDPR) enforcement clock is ticking, and with the May 25 deadline looming,

businesses across the globe are wondering if and how the 99 articles included in the new legislation will affect them. 

Did you know that anyone who has site visitors from the EU is affected by the GDPR, even if you don't sell products online?

The GDPR overhaul is the EU’s largest change to privacy policy in more than two decades. Intended to better protect its citizens by ultimately dictating how organizations collect, process and store personal data, the essence of the regulation is transparency from organizations and individual control over users’ own data and privacy. And with hefty fines outlined for noncompliance, companies are sitting up and taking notice.

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Topics: infographics, Ecommerce, privacy policy, GDPR, compliance

5 most popular content marketing infographics for April 2018

Posted by Kristin Muckerheide

May 1, 2018 1:13:03 PM

Stay in the know about content marketing with these helpful infographics that have gone viral this month. 

 

1. How to choose a content marketing platform or marketplace (and what's the difference?) (MarketingProfs)

Do you know which tools are right for your content strategy? Is it a platform, or a marketplace? Explore the benefits of both, and answer five simple questions to help you determine which tool is right for your marketing plan.
 

2. A brief history of content marketing (The Content Strategist)

Would you be surprised to learn that content marketing has been around for more than a century already? Learn more about its history with this handy timeline. 
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Topics: top 5, Content Marketing, infographics, roundup

Top 5 social media news for week ending 4/29/18

Posted by Kristin Muckerheide

Apr 27, 2018 8:00:00 AM

Have you been staying on top of the latest social media news updates? If not, the team here at Flair Interactive has you covered. Here are five of the latest social updates for this week: 

Just about everyone and their mother (and their grandmother, at that) is on Facebook, or at least has used it at some point. But do you know all the helpful tools and features you can use on Facebook as a marketer? This article takes you through 12 such features that might be helpful to you in your social media marketing.

Overlooked features seems to be a theme this week. But this article doesn't just talk about Facebook; it talks about how to make sure your marketing is effective among ALL social networks you choose to use in your social media marketing strategy.

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Topics: top 5, social media, news, social media marketing

#TBT: How to create a modern social media strategy

Posted by Kristin Muckerheide

Apr 26, 2018 7:45:00 AM

Back in 2014, we wrote a blog post that offered a few social media tips. Four years later, social media is as important as ever. 

In our last blog post, we noted that the majority of marketers use social media for:

  • customer loyalty
  • improving SEO
  • brand recognition and
  • to drive sales

Social media can also be a great way for your potential customers and leads to get to know you and your company. Often, potential customers may be interested in what you do and want to know more, but they don't feel comfortable enough to reach out yet. When you give them a little peek into your company, they'll start to get more comfortable and may reach out themselves to start a conversation.

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Topics: social media, tips, tbt, social media marketing, throwbackthursday

Why HubSpot wants your marketing to fail

Posted by Kristin Muckerheide

Apr 21, 2018 9:30:00 AM

Stop what you're doing right now. Close your eyes, and picture your idea of success. What do you see?

A high-paying job? A fancy car? A business idea that took off? A happy relationship?

Now ponder this: in any of those images of success, do you see the risks that were taken and even the failures that happened alongside the success? Or do you only see the bright and shiny 'success,' packaged up in a pretty bow?

Chances are, you're in the latter camp—like most people. And because people believe success is often devoid of failure and struggle, it stops people from even trying. It's too big of a risk to try and possibly fail, they think, so why even begin? The same holds true for potentially challenging, time-consuming or risky marketing activities or campaigns. 

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Topics: videos, Hubspot, failure, risk-taking

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The JUMP START blog and JUMP START products are brought to you by Flair Interactive Services Inc. Learn more about Flair.

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