JUMP START Blog and Online Community

Why Hubspot wants your marketing to fail

Posted by Kristin Muckerheide

Apr 21, 2018 9:30:00 AM

Stop what you're doing right now. Close your eyes, and picture your idea of success. What do you see?

A high-paying job? A fancy car? A business idea that took off? A happy relationship?

Now ponder this: in any of those images of success, do you see the risks that were taken and even the failures that happened alongside the success? Or do you only see the bright and shiny 'success,' packaged up in a pretty bow?

Chances are, you're in the latter camp—like most people. And because people believe success is often devoid of failure and struggle, it stops people from even trying. It's too big of a risk to try and possibly fail, they think, so why even begin? The same holds true for potentially challenging, time-consuming or risky marketing activities or campaigns. 

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Topics: videos, Hubspot, failure, risk-taking

Top 5 SEO updates for week ending 4/22/18

Posted by Kristin Muckerheide

Apr 20, 2018 3:29:33 PM

Have you been staying on top of the latest SEO news updates? If not, the team here at Flair Interactive Services has you covered. Here are five of the latest SEO news updates for this week:

Enterprise local SEO is different: a checklist, a mindset

SEO is not a one-size-fits-all deal. Different types of companies require different SEO strategies. This article discusses in greater detail one such type: enterprise local SEO. In other words, this refers to SEO for a larger company with lots of locations (such as Crate & Barrel with 105 locations or PAPYRUS with 400 locations).

The 40-point SEO checklist for startups

Startups can't afford to miss their chance optimizing an SEO strategy when launching a new site. This checklist was made specifically with new companies in mind, to make sure they've got all their SEO bases covered.

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Topics: SEO, news, roundup

#TBT: 3 ways to delight your online community

Posted by Kristin Muckerheide

Apr 19, 2018 7:30:00 AM

Back in 2012, MOZ posted a great blog and video about how to delight the pants off of your community. 

It had some helpful tips, including:

  • Give them points/thumbs up/stars
  • Thank them
  • Be human
  • Show personality
  • Make it easy
  • Take it to email
  • Take it offline
  • Make it personal
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Topics: Online Marketing, social media, tips, Inbound Marketing, inbound, tbt, throwback thursday

INFOGRAPHIC: 5 hosting terms every marketer should know

Posted by Lisa Kirschner

Jan 2, 2018 7:05:39 PM

If you're like most marketers, you might be a little lost when it comes to understanding the difference between hosting, domain registration, DNS records and other technical hosting terms. It can get confusing trying to keep all of these terms straight!

Lucky for you, we've created this handy infographic that explains basic hosting terminology. Never again will be you be completely lost when discussing your web site with your developer, hosting provider or web agency again.

Check out the infographic below!

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Topics: hosting, infographics, domain registration

Rand Fishkin offers 3 creative ways to give your content efforts a boost

Posted by Lisa Kirschner

Dec 27, 2017 10:03:20 PM

 

Source: Moz

Looking for some new ways to create more content? Check out the latest Whiteboard Friday from Rand Fishkin. "3 Creative Ways to Give Your Content Efforts a Boost."

In this brief video, Rand talks about how you can use the following techniques to more easily create engaging, SEO-friendly that your users will love:

  • Seek out niche groups
  • Leverage complimentary products and services
  • Partner with influencers to create high-visibility content
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Topics: content development

How we got 883 likes and a 314% traffic increase in one day

Posted by Lisa Kirschner

Jun 2, 2017 12:11:50 PM

You know how all of those so-called "marketing experts" are telling you that they know the ONE guaranteed way for you to increase traffic or generate more leads and conversions online?

Or do you ever feel like you can't keep up with the latest industry terms and "sure-fire tactics" that everyone insists are the ONLY way to go to increase traffic, leads and conversions? It's enough to make your head spin sometimes.

Here at Flair, we don't offer a cookie-cutter or one-size-fits-all approach and we don't rely on one approach for our own internal marketing efforts either. However, we do carefully track what we're doing to determine which tactics, campaigns and content work best for our own particular audience and business, just as we do with our clients.

That's why some metrics from a marketing campaign that we did this week really caught our attention. Yesterday (Thursday, June 1 2017), we published a blog post with an infographic titled "5 quick ways to improve your SEO and rankings" at 2:09 p.m. We then shared it on all of our social media channels and boosted the post for $63 (a max of $9 per day for 7 days), choosing to show it to people who fit our target audience for that particular service (owners and managers at small businesses within the U.S., Canada, the United Kingdom and India).

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Topics: traffic, facebook, social media, PPC, traffic increase

[INFOGRAPHIC] 5 quick ways to improve your SEO and rankings

Posted by Lisa Kirschner

Jun 1, 2017 2:09:24 PM

Want to learn how to quickly improve your site's rankings and SEO? Check out our handy infographic below to learn some easy ways to make your site more attractive to Google and other search engines.

Need more detailed instruction or step-by-step instructions? Watch a replay of our free, on-demand webinar: "5 ways to improve your SEO this week (even if you're not a developer)". You'll see your site's rankings improve in no time!

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Topics: ranking, SEO, google, free seo audit

How to Create a Workflow in Hubspot

Posted by Aimee Pagano

Apr 17, 2017 3:09:55 PM

Hubspot reports that "marketers who prioritize blogging are 13x more likely to achieve a positive ROI on their efforts."

Those are great odds and definitely worth pursuing.

If you haven't started a blog for your organization, now is a good time to do so. To get you started, here is a step-by-step guide to developing and posting a blog through Hubspot. 

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Topics: Hubspot, Inbound Marekting, workflow

VIDEO: What is A/B Testing, and How It Can Help Your Online Business

Posted by Mona Mangat

Apr 12, 2017 2:24:52 PM

If you want to take your marketing campaigns to the next level, you've got to test them. How do you do that? With A/B testing. It's sometimes called split testing. What is A/B testing? It's basically comparing two versions of a web page, email or banner to see which one performs better.

You can compare these by showing the two variants, calling them A and B, to similar visitors simultaneously. See which one gives the best conversion rate and then use that one moving forward! It's simple, but also necessary.

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Topics: videos, email marketing, increase traffic, metrics, a/b testing

#TBT: Viral Content is King!

Posted by Aimee Pagano

Apr 6, 2017 9:00:00 AM

Viral content is different than any other form of marketing content. It's in a category of its own. I see it as the sardonic hipster teenager of the family who doesn’t study but somehow aces all of his tests, and is constantly pontificating about some profound realization that just occurred to him.

So why is this kid so popular? Why is he so successful? Flair Interactive provided some helpful thoughts on what makes content go viral back in October 2009. Now six years later, here are some additional thoughts on what makes viral tick and stick. Viral content tends to:

  • Give readers a sense of identity
  • Fuel readers' egos
  • Create connections
  • Promote causes
  • Entertain or amuse readers
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Topics: viral content, viral marketing

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The JUMP START blog and JUMP START products are brought to you by Flair Interactive Services Inc. Learn more about Flair.

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