JUMP START Blog and Online Community

Top 5 SEO news articles for week ending 6/15/18

Posted by Joanna Ellis-Escobar

Jun 15, 2018 4:10:00 PM

SEO moves faster than a speeding bullet - what works one month may hurt you the next. And with Google's never-ending updates to their algorithm and ranking factors, you can't afford to not keep up with the times. Did you miss out on the top news stories this week? Don't you worry...Flair's got your back. Read on for the top five SEO news articles we thought were worth pointing out from this last week. 

  1. Best ways to improve your SEO and why you need to do it (Forbes)
    Forbes regularly posts on the most current and updated SEO news, and this article (coupled with the noteworthy contributors) doesn't disappoint. Get tips and thoughts from 15 members of the Young Entrepreneur Council - they're some of the brightest minds in biz. And they make some quick-hit-win suggestions that reinforce what we say all the time (like create authoritative content, post consistently and flesh out your meta data).
  2. Supercharging your SEO with AI: Insights, automation and personalization (Marketing Land)
    AI is here, and it's not going away any time soon. So whether you think it's creepy or cool, check out Marketing Land's expose on how tech companies are fully embracing AI to become power-houses with their automated robotic SEO strategies. Side note: if you're in the "it's creepy" camp, this article is definitely worth the read, as it has some pretty interesting (not to mention calming) stats and thoughts on the subject. You listen to Pandora? Watch Netflix? You're already deep in the throws of AI.
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Topics: roundup, seo marketing, seo news, search engine optimization news

Top inbound marketing news for week ending 6/8/18

Posted by Kristin Muckerheide

Jun 8, 2018 6:42:39 PM

Each week, the team here at Flair Interactive rounds up five of the top news articles on a relevant marketing, social or SEO topic. This week, we're talking inbound marketing. By the time you're done reading, it'll be a little bit closer to the weekend (and you'll be up to date with the latest in inbound marketing news)! You're welcome.

 
June 6, 2018
 
Inbound marketing is tough these days. What was once new and cutting edge, is now just expected when it comes to marketing strategy. This makes it even more difficult to stand out and get your brand noticed. Learn five reasons why your marketing strategy may not be yielding the results you want, plus what you can do to change that.
 
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Topics: top 5, Inbound Marketing, news, inbound, roundup

5 most popular ebooks by Flair Interactive

Posted by Joanna Ellis-Escobar

Jun 6, 2018 7:52:00 AM

The wealth of knowledge available to internet users is nothing short of dumbfounding. You can literally, for better or worse, learn how to do anything online. It really is amazing.

But even with the plethora of information out there, finding valid and thorough content that’s actually useful and has purpose often seems overwhelming. I find I have my handful of “go-tos” who don’t let me down. Time after time, I trust I can search my good ol' standbys.

Say I have a question about content marketing – HubSpot has always got my back.

If I wonder “what time should I promote my blog across social channels?”…Social Media Examiner to the rescue.

Wonder what Google’s up to these days, or what all that hype about “Mobile-First” really means? Hey, Search Engine Land! 'Sup, Moz?!    

My point? Unless you have your own trusted go-tos, it can be a long, lonely trail of uncertainty. And in the abundant dark abyss of the web, we don’t always have the time to seek out our answer (let alone TRUST what we find).

You could spend hours looking at page after page of search results, and not really be sure about the advice you’re getting. It can be frustrating.

At Flair, we pride ourselves on the content we put out there – you know that if it has the Flair stamp of approval, you can trust it.

Our marketing library is chock full of resources intended to help you become better.

  • Better at digital marketing
  • Better at social media
  • Better at designing (or redesigning) your website
  • Better at SEO
  • Better at lead gen
  • Better at analyzing your metrics to see what’s working (and what’s not!)
Flair makes content that makes you better. And isn’t that what it’s all about?
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Topics: Online Marketing, ebooks, ebook, Content Marketing

Content marketing is a commitment, not a campaign

Posted by Joanna Ellis-Escobar

Jun 4, 2018 6:43:23 PM

Content marketing is a commitment, not a campaign. 

How totally (and for some, dauntingly) true is this?! So often (too often, really), we get the same push back when it comes to content marketing.

“We tried. It didn’t work.”

My response, every. single. time. I hear this?

“OK…I understand. I really do. Would you mind sharing a bit more about how or what you tried? What did you do?”

And, it never fails. I get the same answer, time after time.

"We blogged for [insert any length of time…a month, a quarter, a year] and nothing happened."

And there it is. I’ve said it before, and I’ll probably say it a thousand more times – content marketing is NOT a set it and forget it project. It’s a commitment. A dedicated, consistent, concerted commitment to so much more than just writing and posting a blog. To successfully create and implement a content marketing strategy (that WORKS), you must be willing to do it all.

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Topics: content strategy, SEO, blogging, Content Marketing, social media marketing

Top content marketing news for week ending 6/1/18

Posted by Kristin Muckerheide

Jun 1, 2018 3:54:00 PM

Have you been staying on top of the latest trends and news in the world of content marketing lately? Summer is a busy time, we know. The team here at Flair Interactive has gathered the top five content marketing news updates for this week, so read on to get your fill of industry news. 

 

1. How do you set smart SEO goals for your team/agency/project? - Whiteboard Friday (Moz)

When it comes time to make SEO goals for your company, project or otherwise, are you gung-ho to get right in there and start crafting your actual SEO goals right off the bat? If that's the case, you're doing it wrong, according to Rand Fishkin on this Whiteboard Friday from Moz. He recommends a different approach that he explains in this blog. 

 

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Topics: top 5, Content Marketing, news, content marketing news, content is king,

5 most popular content marketing infographics in May 2018

Posted by Joanna Ellis-Escobar

May 31, 2018 6:19:00 AM

Infographics are an engaging, easy way to spread your wealth of knowledge and cement your place as a thought leader in your industry. They're bright, visual, eye-catching...everything you've been looking for when it comes to a fresh way to share content. Frankly, we love them. Check out our faves from the month of May 2018. 

  1. Six Important Points About the State of B2B Content Marketing [Infographic] (MarketingProfs)
    Most B2B companies are finally on board in terms of knowing they need to use content marketing as a strategic, warranted part of their marketing efforts, but many still aren’t quite sure what works best in the world of content. This infographic breaks it down plain and simple – everything from the roles different content formats play, to the impact on lead generation, to planning for success - if you’re a B2B with questions, this infographic’s got you covered.

  2. How to Enhance Your Content by Building Infographics with These 12 Tools (QuickSprout)
    Love the idea of infographics, but aren’t sure where to start? Feel like the cat’s got your design tongue? With any one of these 12 tools, you'll run out of excuses on why you aren’t creating infographics faster than you can say…well…infographic. A dozen cool (and even some free) easy-to-use tools that will let you say “adios, designer” and start making award-worthy graphics any time the inspiration strikes. 

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Topics: viral content, Content Marketing, infographics, viral marketing

Top 5 resources to help you write killer content

Posted by Joanna Ellis-Escobar

May 29, 2018 10:06:33 AM

 

They say it takes a village. And nowhere does that apply more than when it comes to your content. Anyone who has managed their own digital presence will agree…just doing it at all is no small feat. Doing it well takes grit and diligence. So whether you have a dedicated marketing team, or if you’re fighting the good fight alone, most of us can agree that any help is welcome help.

Luckily, in today’s digital age, help is out there and readily available. So don’t reinvent the wheel…take advantage of what’s there for you. So you say you don’t have time to weed through the hundreds of pages of sites claiming to make your content the best it can be?

Don’t you worry…we’ve got you covered.

Check out our current list of top five resources we can’t blog without.

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Topics: blogger, blogging, Content Marketing

How King Of Content Red Bull Used Its Wings

Posted by Joanna Ellis-Escobar

May 28, 2018 7:50:36 AM

There's no denying that in today's digital age, brand marketing and content go hand in hand. After all, content is king...

But remember, content can include all of the following:

  • pages on your website
  • blog posts
  • social media posts
  • premium downloadables
  • apps
  • games
  • videos
  • much, much more
Content is an extension of your overall marketing strategy.  Bottom line? If you're not taking advantage of all the ways you can use your content to enhance your brand-awareness, you're missing out on a H-U-G-E opportunity. 
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Topics: social media, Content Marketing, beverage marketing, viral marketing, social media marketing, red bull

Top 5 marketing events in June 2018

Posted by Joanna Ellis-Escobar

May 28, 2018 12:00:00 AM

Check out these not-to-be-missed marketing events in June. 

What? SearchLove: Boston

When? June 7-8, 2018

Where? Boston, MA

Focused on current data/research for analytics, content, search, site optimization and more, SearchLove Boston is two full and inspiring days with leaders in the industry.

 

What? SMX Advanced

When? June 11-13, 2018

Where? Seattle, WA

An exclusive gathering just for experienced search marketers, SMX Advanced is chock-full of fast-paced, informative sessions that will up your search marketing game.

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Topics: Content Marketing, conferences, seo marketing

Top social media marketing news updates for week ending 5/25/18

Posted by Kristin Muckerheide

May 25, 2018 3:46:22 PM

Like everything else digital...the world of social media is always changing. With new platforms and tools being developed all the time, there's a lot to keep up with.

The fact is, your customers are already using social media. And we all know you want to be where your customers are. But where do you start?

To help you stay on top of your game, the team here at Flair Interactive has gathered the top 5 social media marketing news updates for this week. 

Discover how to attract new prospects through your Facebook ads by using case studies and customer testimonials to build awareness and trust in your brand.

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Topics: top 5, social media, news, social media marketing

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The JUMP START blog and JUMP START products are brought to you by Flair Interactive Services Inc. Learn more about Flair.

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