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Top social media marketing news updates for week ending 5/25/18

Posted by Kristin Muckerheide

May 25, 2018 3:46:22 PM

Like everything else digital...the world of social media is always changing. With new platforms and tools being developed all the time, there's a lot to keep up with.

The fact is, your customers are already using social media. And we all know you want to be where your customers are. But where do you start?

To help you stay on top of your game, the team here at Flair Interactive has gathered the top 5 social media marketing news updates for this week. 

Discover how to attract new prospects through your Facebook ads by using case studies and customer testimonials to build awareness and trust in your brand.

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Topics: top 5, social media, news, social media marketing

#TBT: PPC - what you should avoid (and do) to be successful

Posted by Joanna Ellis-Escobar

May 24, 2018 4:09:00 PM

For this week's #throwbackthursday post, we're looking back at a 2013 blog from SEMRush on silly mistakes marketers make when it comes to pay per click campaigns. Curious to know what those are? You can check out the original article, but if you don't have time to read the whole thing...no worries...here are the down-and-dirty mistakes you want to avoid in your campaign:

  1. Don't bid on lame keywords 
  2. Don't bid on your own name
  3. Don't send people to a landing page that doesn't relate
  4. Don't repeat your ad copy
  5. Don't forget to diversify 

All great tips - even five years later, these "don'ts" still largely apply. But we think there are a few "do's" worth mentioning, too...so read on to learn four (more) things you should do to ensure you have a successful pay per click campaign.

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Topics: tbt, PPC, throwbackthursday, pay per click

Top 3 GDPR resources...because you're almost out of time!

Posted by Joanna Ellis-Escobar

May 24, 2018 7:30:00 AM

We know many of you are concerned about Friday's GDPR implementation deadline, so w e've put together a quick list of resources that can help you sort through what's needed.
 
Remember, anyone who gathers information from online visitors in the European Union (even if they are not purchasing anything!) needs to comply with GDPR in order to avoid potential hefty fines in the millions. Yes, millions.
 
We scoured all our faves to get you the best GDPR info out there. If you have questions about the new regulation set to go into effect on Friday, May 25, take a look at our top three GDPR resources or consult your legal counsel.  

1) What is GDPR and What is Your Web Host's Role in It? (SITEGROUND) - This fantastic Q&A webinar with our hosting partner Siteground and their legal counsel provides lots of useful information.

2) Get Ready for GDPR: Features You Can Start Using On Your Path to Compliance (HUBSPOT)
- This is specific to forms, collecting and storing data and unsubscribing/opting out — all very important components of GDPR.
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Topics: privacy policy, GDPR, compliance, General Data Protection Regulation

Content marketing - is the queen ruling YOUR content house?

Posted by Joanna Ellis-Escobar

May 21, 2018 3:10:00 PM

With the much-anticipated Royal Wedding having finally graced us all with its presence, we thought this quote uniquely apropos. So in the spirit of all-things-Royal, let’s break down this idea from social media guru-ess Mari Smith –

“Content is King but engagement is Queen, and the lady rules the house!”

Think about this: Engagement is Queen…

Honestly? This just could not ring truer. Because the truth is, you could post a blog every day, tweet multiple times a week, pin every gorgeous board you can imagine and Instagram the heck out of your insightful thoughts and nuggets of experienced, useful wisdom, but if your audience isn’t engaging with any of it…

...really, what is the point?

You can't just Ronco your content marketing - it simply isn't a set-it-and-forget it deal. You have to think about it, research it, plan it, craft it, edit it, revise it, post it...and that’s all just the background work.

THEN, you have to make sure it’s reaching your audience.

How? It’s exasperatingly very simple yet remarkably complicated, all at the same time.

The tricky part about engagement is it's about more than just what content you put out there…it’s also about how you put it out there.

Your goal is to give users what they want and need (even if they don't know it yet), which in turn fosters engagement. Your content marketing stategy should be developing content that's relatable, convenient and, ultimately, that solves a problem.

THIS is what nurtures engagement. And brands that engage, rule the house.

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Topics: Content Marketing, Inbound Marketing, engagement is queen, content is king,

Top SEO news updates for week ending 5/18/18

Posted by Kristin Muckerheide

May 17, 2018 4:15:00 PM

If you want to stay in the know on the best ways you can help your brand, check out our list of the top 5 search engine optimization news updates for this week.

 

1. Google confirms it shortened search results snippets after expanding them last December (Search Engine Land)

Have you been spending extra time crafting longer meta descriptions for Google search results? It may have been time wasted after all—Google recently confirmed they've shortened the snippets they show in search results, after having increased them just last December.

But if you're already thinking of going back to shorten all your longer meta descriptions, Google says don't worry too much about it - many of the snippets they choose to include in search results are dynamic, pulling from your content on your site rather than from your meta descriptions anyway [TAKE AWAY: content is STILL important...do you need help optimizing strategic onpage content? See how Flair can help you! 

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Topics: top 5, SEO, search engine optimization, news, seo marketing, seo news, search engine optimization news

How to post a blog in HubSpot in 12 easy steps...

Posted by Joanna Ellis-Escobar

May 15, 2018 12:48:45 PM

If you're wondering how to post a blog in HubSpot...I have two things to tell you: 

  1. You're not alone
  2. It's easier than you think

Let's take a look at just how easy it actually is...so read on, and you’ll be Content-is-Kinging it all the way to the coveted page one in no time.

For digital marketers, HubSpot is a phenomenal tool. For content marketers? It’s a dream. It's robust, versatile, scalable and powerful, with analytics that will basically blow your mind. And, did I mention…it can totally change how your content gets out there and who ends up reading it?

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Topics: how to, Hubspot, blog posting

In digital marketing, don’t be afraid to lead your tribe

Posted by Joanna Ellis-Escobar

May 14, 2018 7:30:00 AM

So often, as content marketers and online digital strategists, we see the same thing in our clients. Fear.

Despite what they may say the reason is for not biting the proverbial bullet and taking the reins on their digital presence, more often than not, it’s the result of one little thing: fear of charging the unknown.

Clients are afraid of what they don’t know. They’re afraid to take the leap and plunge into the dark waters of digital marketing.

They’re afraid to start that blog, because what if nobody reads it?

They’re afraid to put together and execute their social media campaign, because what if nobody follows them?

They’re afraid to revamp and modernize their decade(s)-old website, because how can they sell that (read: justify) cost to their boss? 

If you’re afraid of trying to navigate those murky waters alone, I say this: you are NOT alone. You do, in fact, have a tribe. You just need to find them.

Digital marketing guru, entrepreneur and blogger Seth Godin coined the idea of tribes in marketing. Got an extra 18 minutes? Check out Godin’s inspiring TedTalk, The tribes we lead). Gone are the days of mass marketing and cold-calling…and with their exit was born the idea of connecting with your audience. You don’t have to go find them, they will come to you. 

How?

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Topics: Industry Leaders, Inbound Marketing, digital marketing, attract, inbound, marketing strategy, success, thought leadership

Top inbound marketing news updates for week ending 5/11/18

Posted by Kristin Muckerheide

May 11, 2018 10:48:00 AM

Were you able to catch all the latest inbound marketing news that came out this week? Don't worry if you haven't had time to keep up...we've got you covered! Check out the top five latest inbound updates for this week:

1.  The staircase guest blogging strategy   (HubSpot)   Are you interested in taking advantage of guest blogging in your company's inbound strategy? If so, this article takes you through the eight steps to get you there—and teaches you how to do it successfully.

2.  Inbound vs outbound marketing: definitions, differences and winning strategies   (CMS Wire) 
Not sure about the differences in marketing approaches? This post explains both strategies—inbound and outbound—as well as the differences between each. Read on if you want to learn more about how the two work.
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Topics: top 5, Content Marketing, roundup, content marketing news

#TBT: Marketing strategies: They won't buy without these 6 elements

Posted by Kristin Muckerheide

May 10, 2018 7:30:00 AM

In this week's #TBT post, we take a look back at Digital Marketer's 2013 blog "They won't buy without these 3 elements (and they won't even know why)."

What are those three magical marketing strategies?

1. Social proof - you don't have to prove you're trustworthy if others clearly trust you
2. Scarcity - the theory of "you didn't know you needed it until you couldn't have it"
3. Sensory language - the power of language and how the brain responds
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Topics: social media, tips, Content Marketing, Inbound Marketing, tbt, social media marketing, throwbackthursday

Top 5 content marketing news for week ending 5/4/18

Posted by Kristin Muckerheide

May 5, 2018 11:00:00 AM

Have you been staying on top of the latest content marketing news updates? If not, the team here at Flair Interactive has you covered. Here are five of the latest content marketing news updates for this week:

Not just for journalists anymore, the inverted-pyramid style of organizing and prioritizing information can be used in your content marketing efforts, too. Moz's latest Whiteboard Friday demonstrates the what, why and how.
 
2. Google wants to make audio content searchable (Search Engine Journal)
You might start seeing podcasts pop up in search engine results if Google has its way. They hope to start making audio content searchable by incorporating podcast metadata into search results. The audio content would appear alongside articles, videos and images, just like any other type of content.  
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Topics: top 5, Content Marketing, news

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The JUMP START blog and JUMP START products are brought to you by Flair Interactive Services Inc. Learn more about Flair.

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