JUMP START Blog and Online Community

Are you making enough mistakes in your marketing?

Posted by Lisa Kirschner

Dec 27, 2018 11:00:00 AM

You probably know that you're supposed to try new things and experiment as a marketer, but do you know WHY?

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Top 5 inbound marketing articles of 2018

Posted by Lisa Kirschner

Dec 26, 2018 4:11:59 PM

Want to know what’s new in inbound marketing or what the hot topics were in 2018? Check out our list of some of the latest and greatest inbound marketing content during the past year in terms of traffic and social sharing.
 
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Topics: top 5, Inbound Marketing

How to optimize your YouTube videos

Posted by Joanna Ellis-Escobar

Nov 16, 2018 5:04:18 PM

Would you be surprised if I told you that YouTube is the second largest search engine on the internet. 

WHO KNEW?

If that's true, then are you getting the most out of the videos you post?

Are you optimizing for SEO

Are you making it as easy as possible for users to find other great content you've posted? 

Do you even know how to do all this???

Learn how to optimize your videos for SEO with our quick and easy guide that shows you what to do AFTER you post to make sure users can find your video. 
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Topics: youtube, video optimization, how to blog, YouTube optimization, youtube SEO

Top social media news for week ending 8/31/18

Posted by Joanna Ellis-Escobar

Aug 31, 2018 4:38:00 PM

Cheers to three-day weekends and cheers to another weekly roundup. Read on for our top five picks in social media news for the week ending on 8/31/18. 

  1. Time saving social media strategies (Forbes)
    The first two sentences sum this baby up...strong social presence plus regular content and engagement with your users can equal quite the reward. But going at it solo (meaning you chose NOT to hire a company to help you) can be a daunting feat. Worth the read, with some great tips on how to implement strategy that works, but that you don't need 27-hours in your day to use. (Plus, writer and CEO/Founder of Studio 15 Jia Wertz is ah--mazing...if you're not following her, you should be!)

  2. It's time to make social media more responsible (Singularity Hub)
    A thoughtful piece on social responsibility. While not quite our typical marketing-focused piece, a good reminder that brands have a responsibility to use social wisely. 
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Topics: top 5, social media, social advertising, roundup, social media marketing, social media news, weekly roundup

Top 5 Marketing Events in SEPTEMBER

Posted by Joanna Ellis-Escobar

Aug 27, 2018 1:08:00 PM

 

Conferences are great for many things: learning, networking, growing your knowledge base to get closer to your goals...but how do you know which to attend? Each month, we let you know our faves, so you can book your tickets and show up, ready to learn without the fear or anxiety of not knowing what you're getting yourself in to. 

What? HubSpot's Inbound
When? September 4-7, 2018
Where? Boston, MA
The holy grail of all-things-marketing. Join the more-than-20,000 attendees for what's sure to be one of the top conferences of the year, put on by the industry leaders at HubSpot. Oh and did we mention DEEPAK CHOPRA will be there? #BowDown.

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Topics: Content Marketing, Content Marketing World, Hubspot, inbound, thought leadership, conferences, content marketing strategy, content marketing conferences

Top SEO news for week ending 8/24/18

Posted by Joanna Ellis-Escobar

Aug 24, 2018 5:27:00 PM

SEO is a game you don't want to lose. Want to keep up with the ever-changing news in the confusing world of Search Engine Optimization? We've got'chur back with our weekly roundup - check out our picks for the top five SEO news stories that came out in the last week. 

  1. A checklist: Important SEO points to cover in a content campain (Search Engine Land)
    You know we love a good checklist...this week Search Engine Land's handy list is a must-read. Anything you're missing in your content campaigns? (Shameless plug: Flair can help...).
  2. How to conduct pre-research for SEO keywords (Forbes)
    If you fail to plan, you plan to fail. Learn the down and dirty of getting ready to conduct your keyword research. One of the most misunderstood aspects of SEO, and a step we find so many clients totally missing, keyword research is an absolute MUST in your SEO efforts. 
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Topics: top 5, SEO, search engine optimization, seo marketing, seo news, search engine optimization news, industry news, seo tips, best seo practices

The difference between good and great marketing

Posted by Joanna Ellis-Escobar

Aug 20, 2018 1:52:00 PM

Good marketing makes the company look smart.

Great marketing makes the customer feel smart"

~ Joe Chernov

Which is more important to you? How your brand LOOKS? Or how you make your customers feel?

It's an interesting question, and one that Joe Chernov sums up nicely - because while good marketing isn't actually all that hard to do, GREAT marketing isn't something you can just wing. There's a sort of formula you can follow, a recipe to create and implement a great marketing strategy - whether you're launching a website, rebranding, creating packaging, blogging, email marketing, or really, anything else, you simply need to:

  • Research
  • Write/create
  • Post
  • Promote
  • Rinse
  • Repeat
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Topics: marketing, how to, Marketing Trends, social media marketing, seo marketing, inspirational quotes, content marketing strategy, inbound marketing tips, branding, brand strategy

Top WordPress news for week ending 8/17/18

Posted by Joanna Ellis-Escobar

Aug 17, 2018 7:11:00 PM

Weekly roundup is here again. This week, we're talking all-things WordPress. Find out the latest and industry greatest in our top five news stories about WordPress!

  1. How to increase your PageSpeed in WordPress (Search Engine Land)
    Learn how to optimize your WordPress site to increase your PageSpeed - because Google cares about how long it takes your site to load, so you should care too. 
  2. Can WordPress support enterprise needs? (CMS Wire)
    The ins and outs of WordPress for enterprise-sized corporations, covering everything from Plugins to integration capabilities and more. 
  3. UK researchers warn of serious WordPress PHP flaw (Info Security Magazine)
    You may have heard about this over the last week or so, as it's been covered by virtually every digital news outlet who has even the slightest interest in the CMS world. Why is this potential flaw such a big deal? Three words: complete system compromise. Learn more in this article.
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Topics: top 5, wordpress, weekly roundup, industry news, wordpress news

Top content marketing news for week ending 8/10/18

Posted by Joanna Ellis-Escobar

Aug 10, 2018 6:40:00 PM

Another week, another news roundup...Read on for the top four content marketing news stories that came out during the week of August 6 - 10th. And, yes, I know it's normally "top five" – check out our last entry for the week. (HINT: remember GDPR?)...it's technically not a content marketing news story, but worth the read and you can bet you'll see it on our radar as it plays out. 

  1. How to align your content marketing and PR strategies (Forbes) 
    An interesting perspective on a topic we see many brands struggle with – how to align the two major roles of PR and content marketing.   
  2. Can content marketing exist in a non digital space? (Skyword's ContentStandard)
    This may be my fave article of the week (both content marketing related and non...). Often, we hear clients lamenting the idea that "their customer" doesn't read blogs or care about social, so why should they use content marketing in their branding efforts?  (I'd argue they should be asking "how").
  3. 'Social has gotten more difficult': Marketers mull the pitfalls of content marketing (Digiday) 
    Real, timely, relatable reactions to how social has changed everything from how customer service and complaints go down, to internal issues stemming from a social presence – quotes recorded directly from town halls and working groups at the Digiday Content Marketing Summit in Vail, CO this week. 
  4. Where to turn for content marketing inspiration (Thomas)
    From analyzing competitive research to looking at customer conversations to staying on top of Google trends, this handy no-fuss checklist gives struggling content marketing strategists plenty of ideas to work from. 
  5. The United States finally starts to talk about data privacy legislation (MarTech) 
    While this last one technically isn't a direct content marketing piece, I feel it's important enough to include in this week's roundup. The beginning of 2018, I spent countless hours researching, understanding, advising and reporting on Europe's GDPR legislation (in case you've been under a rock and didn't hear about the EU's widespread, powerful, heavy handed privacy laws that were put into place a few months ago, you can catch up with these past blogs on the topic: [INFOGRAPHIC] The Ultimate Guide to GDPR and Top 3 GDPR resources...because you're almost out of time!). 
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Topics: top 5, GDPR, content marketing news, content is king,, weekly roundup, content marketing strategy, CCPA

Do you satisfy or delight your customers?

Posted by Joanna Ellis-Escobar

Aug 6, 2018 12:23:00 PM

It is no longer enough to satisfy your customers. You must delight them.- Philip Kotler

I mean. Philip Kotler. Really I could just stop there...but I won't. Because if you're a marketer in any facet, and you don't know the "Father of Modern Marketing Philip Kotler," then I owe it to you to introduce you to him.

There are a number of reasons I love and follow Kotler, so many, in fact, that it's probably just easier to bullet point some of my top highlights for you:

  • he was born, lives, got his Master's at and teaches (at Kellogg School of Management, Northwestern) in my beloved Chicago-land (best place in the U.S.)
  • he has a PhD from MIT and did post-doctoral at Harvard and University of Chicago (so smart)
  • he has written more than SIXTY books (again. so. smart.)
  • he's bridged the concepts of economics and marketing (two things I am wildly fascinated with)
  • he won American Marketing Association's (AMA's) Marketing for a Better World award (love it)
  • I have a secret-almost-crush on him (like in a grandfatherly way...he's smart, funny, charismatic, and totally adorbs)
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Topics: Inbound Marketing, customer relations, thought leadership, inspirational quotes, Philip Kotler, inbound marketing tips, buyers' journey

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