JUMP START Blog and Online Community

How we got 883 likes and a 314% traffic increase in one day

Posted by Lisa Kirschner

Jun 2, 2017 12:11:50 PM

You know how all of those so-called "marketing experts" are telling you that they know the ONE guaranteed way for you to increase traffic or generate more leads and conversions online?

Or do you ever feel like you can't keep up with the latest industry terms and "sure-fire tactics" that everyone insists are the ONLY way to go to increase traffic, leads and conversions? It's enough to make your head spin sometimes.

Here at Flair, we don't offer a cookie-cutter or one-size-fits-all approach and we don't rely on one approach for our own internal marketing efforts either. However, we do carefully track what we're doing to determine which tactics, campaigns and content work best for our own particular audience and business, just as we do with our clients.

That's why some metrics from a marketing campaign that we did this week really caught our attention. Yesterday (Thursday, June 1 2017), we published a blog post with an infographic titled "5 quick ways to improve your SEO and rankings" at 2:09 p.m. We then shared it on all of our social media channels and boosted the post for $63 (a max of $9 per day for 7 days), choosing to show it to people who fit our target audience for that particular service (owners and managers at small businesses within the U.S., Canada, the United Kingdom and India).

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Topics: traffic, facebook, social media, PPC, traffic increase

[INFOGRAPHIC] 5 quick ways to improve your SEO and rankings

Posted by Lisa Kirschner

Jun 1, 2017 2:09:24 PM

Want to learn how to quickly improve your site's rankings and SEO? Check out our handy infographic below to learn some easy ways to make your site more attractive to Google and other search engines.

Need more detailed instruction or step-by-step instructions? Watch a replay of our free, on-demand webinar: "5 ways to improve your SEO this week (even if you're not a developer)". You'll see your site's rankings improve in no time!

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Topics: ranking, SEO, google, free seo audit

How to Create a Workflow in Hubspot

Posted by Aimee Pagano

Apr 17, 2017 3:09:55 PM

Hubspot reports that "marketers who prioritize blogging are 13x more likely to achieve a positive ROI on their efforts."

Those are great odds and definitely worth pursuing.

If you haven't started a blog for your organization, now is a good time to do so. To get you started, here is a step-by-step guide to developing and posting a blog through Hubspot. 

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Topics: Hubspot, Inbound Marekting, workflow

VIDEO: What is A/B Testing, and How It Can Help Your Online Business

Posted by Mona Mangat

Apr 12, 2017 2:24:52 PM

If you want to take your marketing campaigns to the next level, you've got to test them. How do you do that? With A/B testing. It's sometimes called split testing. What is A/B testing? It's basically comparing two versions of a web page, email or banner to see which one performs better.

You can compare these by showing the two variants, calling them A and B, to similar visitors simultaneously. See which one gives the best conversion rate and then use that one moving forward! It's simple, but also necessary.

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Topics: videos, email marketing, increase traffic, metrics, a/b testing

#TBT: Viral Content is King!

Posted by Aimee Pagano

Apr 6, 2017 9:00:00 AM

Viral content is different than any other form of marketing content. It's in a category of its own. I see it as the sardonic hipster teenager of the family who doesn’t study but somehow aces all of his tests, and is constantly pontificating about some profound realization that just occurred to him.

So why is this kid so popular? Why is he so successful? Flair Interactive provided some helpful thoughts on what makes content go viral back in October 2009. Now six years later, here are some additional thoughts on what makes viral tick and stick. Viral content tends to:

  • Give readers a sense of identity
  • Fuel readers' egos
  • Create connections
  • Promote causes
  • Entertain or amuse readers
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Topics: viral content, viral marketing

If You're a Little Crazy, You're Good...

Posted by Aimee Pagano

Apr 5, 2017 7:00:00 AM

After a hectic work week, it’s easy to feel a little loopy. But how about a little crazy, as coined by Jim Metcalf (see quote below)?

As marketers, we’re inherently split in multiple directions. We’re natural dichotomies. We work quickly but with precision. We work strategically and hands on. We work collaboratively and independently. But most importantly—we’re creative with an inherent drive for results.

This natural inclination to bend the rules just enough within structured environments, and think outside of unorthodox confines in order to get results is, in fact, what makes us marketers. So in this instance, “a little crazy”, , seems oddly appropriate.

In celebration of our sensible insanity, here are some viral marketing videos that truly accentuate our eccentricity.

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Topics: content development, Content Marketing, marketing campaigns, viral marketing

#TBT: How to Have Great Meetings

Posted by Aimee Pagano

Mar 30, 2017 9:00:00 AM

You just finished tweaking your marketing project plan with the latest timelines. You’ve reconciled your budget for the month. You’ve completed all of your web updates for the week. And you’ve updated the marketing report card for your newest campaign.

It’s time for a walk outside. Maybe even have a latte. Or so you think. Just before you breathe in a sigh of restful relief, your all-too-familiar Outlook reminder pops up. You have 15 minutes before your next meeting. Break’s over.

Everyone reading this can relate. It isn’t a unique problem, as demonstrated by this hilarious video by Tripp and Tyler:

 

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Topics: marketing strategy, marketing management

5 Ways to Improve Your SEO This Week (Even if You're Not a Developer!)

Posted by Lisa Kirschner

Mar 24, 2017 11:17:23 AM

Are you tired of your site not appearing in search engine rankings—or being so buried on the tenth screen that nobody can find it? Are you frustrated because you're not getting any traffic or visibility for your web site or marketing campaigns, even though you've spent thousands of dollars to create them?

You're not alone. Every day, I talk to business owners and marketers who aren't getting enough high-quality traffic and aren't seeing a good return on their marketing investment. But if you're like most people, your eyes start to glaze over when you hear the words "search engine optimization."

I'm here to help. Register for my "5 Ways to Improve Your SEO This Week (Even if You're Not a Developer!)" webinar and I'll walk you through these five steps that you can complete this week to improve your SEO and get more traffic:

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Topics: SEO, search engine optimization

#TBT: Developing a Keyword Strategy for Your Business

Posted by Aimee Pagano

Mar 23, 2017 9:00:00 AM

There’s a reason SEO is an ongoing challenge for marketing professionals. It’s a fairly abstract concept.

There’s the part that’s easy to grasp—identifying words that resonate with each of our audiences. Now that makes sense. It’s easy for us to understand using the right words when communicating with one another in order to a make connection. That’s just being human.

But with SEO, it gets a little more complicated than that. We’re taking extra measures to ensure these words are identified by inanimate web crawlers. Now that sounds like Stephen King’s next best seller when you really think about it. That concept is a little more difficult to comprehend let alone throw into standard practice.

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Topics: SEO, Inbound Marketing

7 Ways to Optimize Your Email Marketing Strategy

Posted by Mona Mangat

Mar 21, 2017 5:11:52 PM

It's obvious to any marketer nowadays that you should use email marketing as a way to stay connected with your target audience. Despite the wide array of different strategies available to marketers, having a well-developed email marketing plan is integral to your overall marketing campaign. It's an excellent way and the most productive channel for getting the best ROI. 
 
Yet, don't expect the stars and the moon from your email marketing strategy if it's not done right. If you haven't planned out a sustained email marketing effort, it simply won't be effective. You can’t just send out whatever and expect it to get results. A well-planned and thought-out strategy has to take into account your customer's likes and behaviors, and has to then target them efficiently. 
 
Here are some tips about how to do it:

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Topics: email marketing, marketing campaigns

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The JUMP START blog and JUMP START products are brought to you by Flair Interactive Services Inc. Learn more about Flair.

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